How can B2B companies leverage LinkedIn? This is my case study presentation on how CME Group uses LinkedIn as part of our communication strategy.

1. @CMEGroup
@allanschoenberg

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3. Careers
Company
Page
2007 20092008 2010 20132011 2012
CMEGroupTV
EMEAEnergy
Grains
Equities
FX
Rates
Metals
Media
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• LinkedIn plays an important role
• Reaching China through Weibo
• A focus the last 18 months on images

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• Our focus is to build
relationships
• Private vs public groups?
• Have a goal

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• Focus on your banner
• Provide daily updates
• Encourage employees to “like”, share

6. • Promote your groups and company page
• Don’t just talk about yourself and ask questions
• It’s always about relationships (social currency)
• Maintain a consistent presence
• Identify and encourage your internal influencers
• Measure your success (and failure)
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7. @allanschoenberg
www.b2bvoices.com
http://www.linkedin.com/in/allanschoenberg
@CMEGroup
www.cmegroup.com
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