Moving from the physical trading floor to a virtual trading floor -- how social media has changed the financial markets.

1. @allanschoenberg
@CMEGroup

2. The Original Social Network

3. The Social Trading Floor
*Brian Solis

4. Why Does Social Matter?
Brand enthusiasm: Turn followers into “fans”
Loyalty: Build on service; go to your customers
Advocacy: Educate and maintain support
Monitor: Issues management in real time

5. Nearly 60% of those working in financial
services think that their industry has so far
not been effective in utilising social media.*
81% of people in the financial sector see
Twitter as the most important social
network for their organisation, compared to
under 50% for LinkedIn and Facebook.*
One quarter of respondents are daunted by
the volume of traffic on social media and
how to monitor and manage it.*
38% of respondents are concerned by
social media because of a lack of time and
resource dedicated to it.*
*Cicero Consulting (http://www.cicero-group.com/wp-
content/uploads/2012/01/Cicero_SoMe_Report_200112_Web.pdf)

6. Our History of Using Social
Private groups; corporate page; focused on customers, jobs
Discussions on timely topics
Search and search engine optimization
Thought leadership – people and topics
Repository of industry info; content provider
Real-time news aggregation/intelligence; relationships
Branded video content; media interviews

7. 352

10. The Content Challenge
• Discovery: How do we find/share valuable
social media content?
• Verification: How do we make sure we can
trust it?
• Delivery: How do we turn that content into
value for our audience – online, offline and via
mobile?

11. Rules of Engagement
• Listen: We are awash with data
• CRM: Salesforce.com changes the game
• Integrate: It’s not a silver bullet
• Intelligence: Everything will move in real time
• Risk: It’s real; manage it