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 A new reading experience that eliminates the distance
 between people, and enables the creation of personal
       connections and billions of new stories.

Our technology and the power of the crowd will publish,
    review, curate and distribute a continual flow of
         relevant, quality content for everyone.




Enrich Lives Through Stories
Understanding Stock Options




Enrich Lives Through Stories
SUPER IMPORTANT

This may be the largest lump sum
 of potential wealth you’ll receive!




Enrich Lives Through Stories
EMPLOYEE EQUITY
   • Employee ownership is an important part of tech
     startup culture
   • Everyone is a shareholder
   • Reinforces that everyone is on the same team,
     everyone is sharing the success of the company
   • Aligns everyone’s interest – makes you think
     and act like a founder of the company
   • Stock option is by far the most common form of
     employee equity issued in startup companies



Enrich Lives Through Stories
WHAT IS STOCK OPTION?

      A stock option is the right, but not the
      obligation, to buy a fixed number of
      shares of stock at a specified price for
      a specific period of time.




Enrich Lives Through Stories
WHY STOCK OPTION?
   • It is all about “tax”
   • Unlike stock grant, you don’t have to pay tax
     when you receive stock option grant
   • Canadian advantage: When you exercise your
     options, you can deduct 50 per cent of the
     income derived from exercising stock options
     (i.e. only half of your gain is subject to tax)




   Note: Please consult your accountant for financial advice. I am not an accountant!
Enrich Lives Through Stories
HOW DO I KNOW HOW MUCH MY
OPTIONS ARE WORTH?



                          Current Market Price
                 –        Grant Price          e
                 =        Value of Option



Enrich Lives Through Stories
HOW DOES IT WORK?
           Example:
           2012 - $1 grant price
           2015 - $13 stock price
           2016 - Exercise: $12 gain




            Note: numbers here are for illustration purpose
Enrich Lives Through Stories
VESTING
   • Your options must be vested before you exercise
     them
   • Vesting usually happens over a four year term
     and “cliff vest” the first year (i.e. 25% on one
     year grant date anniversary, monthly vesting for
     the next 36 months)




Enrich Lives Through Stories
EXERCISE
   • Two common times when you would likely
     exercise
        1. When you are preparing to sell the underlying
           common stock, mostly likely in connection with a
           sale of the company or liquidity event like a
           secondary sale opportunity or a public offering
        2. When you leave the company


   • Three ways to exercise
        1. Cashless exercise
        2. Sell to cover
        3. Cash purchase and hold

Enrich Lives Through Stories
FAQ
   • What is the difference between preferred stock and
     common stock?
   • I heard something called 409a assessment. What does
     that mean?
   • I have no plan to leave the company. Is there a reason
     for me to pay cash and convert my options to stock?
   • I am planning to work for Wattpad until I retire. Will I be
     able to keep my stock options ‘til then?
   • This is different than what I learned from Shark Tank.
     What should I do? (Answer: Shark Tank is just a TV
     show. Live performance is always better!)



Enrich Lives Through Stories
IF YOU WANT TO KNOW MORE …
   • AVC.com, search for “employee equity”, “stock
     options”, etc.
   • Feld.com
   • Brad Feld’s book “Venture Deals: Be Smarter
     Than Your Lawyer And Venture Capitalist”
   • Talk to me




Enrich Lives Through Stories
IF YOU CAN ONLY REMEMBER ….

  • Aligns everyone’s interest – makes
    you think and act like a founder of the
    company

  • This may be the largest lump sum
    of potential wealth you’ll receive!




Enrich Lives Through Stories
Thank You!
 Allen Lau CEO and co-founder
     wattpad.com/allenlau
     @allenlau




 Funded by:
 Union Square Ventures
 Khosla Ventures
 OMERS Ventures
 Golden Venture Partners
 Version One Ventures
 Jerry Yang
Enrich Lives Through Stories

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Employee Stock Options 101

  • 1.
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  • 3. OUR VISION A new reading experience that eliminates the distance between people, and enables the creation of personal connections and billions of new stories. Our technology and the power of the crowd will publish, review, curate and distribute a continual flow of relevant, quality content for everyone. Enrich Lives Through Stories
  • 4. Understanding Stock Options Enrich Lives Through Stories
  • 5. SUPER IMPORTANT This may be the largest lump sum of potential wealth you’ll receive! Enrich Lives Through Stories
  • 6. EMPLOYEE EQUITY • Employee ownership is an important part of tech startup culture • Everyone is a shareholder • Reinforces that everyone is on the same team, everyone is sharing the success of the company • Aligns everyone’s interest – makes you think and act like a founder of the company • Stock option is by far the most common form of employee equity issued in startup companies Enrich Lives Through Stories
  • 7. WHAT IS STOCK OPTION? A stock option is the right, but not the obligation, to buy a fixed number of shares of stock at a specified price for a specific period of time. Enrich Lives Through Stories
  • 8. WHY STOCK OPTION? • It is all about “tax” • Unlike stock grant, you don’t have to pay tax when you receive stock option grant • Canadian advantage: When you exercise your options, you can deduct 50 per cent of the income derived from exercising stock options (i.e. only half of your gain is subject to tax) Note: Please consult your accountant for financial advice. I am not an accountant! Enrich Lives Through Stories
  • 9. HOW DO I KNOW HOW MUCH MY OPTIONS ARE WORTH? Current Market Price – Grant Price e = Value of Option Enrich Lives Through Stories
  • 10. HOW DOES IT WORK? Example: 2012 - $1 grant price 2015 - $13 stock price 2016 - Exercise: $12 gain Note: numbers here are for illustration purpose Enrich Lives Through Stories
  • 11. VESTING • Your options must be vested before you exercise them • Vesting usually happens over a four year term and “cliff vest” the first year (i.e. 25% on one year grant date anniversary, monthly vesting for the next 36 months) Enrich Lives Through Stories
  • 12. EXERCISE • Two common times when you would likely exercise 1. When you are preparing to sell the underlying common stock, mostly likely in connection with a sale of the company or liquidity event like a secondary sale opportunity or a public offering 2. When you leave the company • Three ways to exercise 1. Cashless exercise 2. Sell to cover 3. Cash purchase and hold Enrich Lives Through Stories
  • 13. FAQ • What is the difference between preferred stock and common stock? • I heard something called 409a assessment. What does that mean? • I have no plan to leave the company. Is there a reason for me to pay cash and convert my options to stock? • I am planning to work for Wattpad until I retire. Will I be able to keep my stock options ‘til then? • This is different than what I learned from Shark Tank. What should I do? (Answer: Shark Tank is just a TV show. Live performance is always better!) Enrich Lives Through Stories
  • 14. IF YOU WANT TO KNOW MORE … • AVC.com, search for “employee equity”, “stock options”, etc. • Feld.com • Brad Feld’s book “Venture Deals: Be Smarter Than Your Lawyer And Venture Capitalist” • Talk to me Enrich Lives Through Stories
  • 15. IF YOU CAN ONLY REMEMBER …. • Aligns everyone’s interest – makes you think and act like a founder of the company • This may be the largest lump sum of potential wealth you’ll receive! Enrich Lives Through Stories
  • 16. Thank You! Allen Lau CEO and co-founder wattpad.com/allenlau @allenlau Funded by: Union Square Ventures Khosla Ventures OMERS Ventures Golden Venture Partners Version One Ventures Jerry Yang Enrich Lives Through Stories

Notas del editor

  1. Hi, I’m Allen Lau, CEO and co founder of Wattpad.
  2. Hi, I’m Allen Lau, CEO and co founder of Wattpad.