The website logo design should be easily readable for your target audience. You may have go the designer to do his/her best to create a great logo, but if it is not readable, then it has failed in its main objective.
2. Logo graphic design
• Logo design is all around us. To the general public, logos
serve as an instant reminder of a company or a product.
• To the client they’re the point of recognition on which their
branding hangs.
• To us designers they represent the challenge of incorporating
our clients' ideologies into one single graphic.
• Logo is often the first impression your business has on a
potential customer, so it’s important for it to be professional
and memorable.
• A good logo graphic design Calgary is distinctive, appropriate,
practical, graphic, simple in form and conveys an intended
message
3. Before you start logo graphic
design
An effective logo graphic design is:
• Learn logo 101
• Establish your own design process
• Price your work accordingly
• Learn from others
4. Learn logo 101
• A logo must be simple. A simple logo
design allows for easy recognition and
allows the logo to be versatile and
memorable.
• A logo must be memorable. Following
closely behind the principle of
simplicity is that of memorability.
• A logo must be enduring. An effective
logo should endure the test of time.
• A logo must be versatile. An effective
logo should be able to work across a
variety of mediums and applications.
5. Establish your own design
process
• Design brief. Conduct a questionnaire
or interview with the client to get the
design brief.
• Sketching and conceptualizing.
Develop the logo design concepts
around the brief and research.
• Presentation. Choose to present only a
select few logos to the client or a whole
collection. Get feedback and repeat until
completed.
• Research. Conduct research focused on
the industry itself, its history, and its
competitors.
6. Price your work accordingly
• You have to take a number of factors
into consideration when designing a
logo/brand identity, such as how many
concepts need to be presented, how
many revisions will be needed, how
much research is required, how big the
business is and so on.
• The best approach is to draw up a
customized quote for each client and to
do this you should learn how to price
your designs.
7. Learn from others
• By knowing what other brands have
succeeded in and why they have
succeeded gives you great insight and
you can apply that attained knowledge
to your own work.
• The best approach is to draw up a
customized quote for each client and to
do this you should learn how to price
your designs.
• For example. Nike’s logo was created
by Caroline Davidson in 1971 and it's a
great example of a strong, memorable
logo, being effective without color and
easily scalable.
8. Contact US
Address : Up Front by Design 700, 1816 Crow child Trail
NW Calgary, Alberta T2M 3Y7
Phone : 403.730.2040
Fax : 403.648.0767
Email : info@upfrontbydesign.com
Website : http://www.upfrontbydesign.com/
