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Interactivity & Engagement for Mobile Learning

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Mobile Learning = Easy Access for Everyone (…almost)

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

2
How many people is 7 billion, really?

It would take
about 150
years to
count to 7
Billion

7 billion
steps walks
around the
world at
least 106
times.

Seven billion
seconds
ago, the
year was
1789

Stack 7
billion
people head
to foot reach
1/14th of the
way to the
sun.

How long do you think it took to grow the planetary population by 1 billion?
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

3
6 Billion Sim Cards and Growing

Although there are technically almost enough
devices for all users today, duplicate service
agreements means that only 45% of all
people have all 6B SIM cards

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

4
Where in the world are all those mobile devices?

DATA SOURCE: http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

5
That rapid growth in mobile device use matters

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

6
Raise your hand…
If you’ve used your mobile device as a compact mirror?
If you still wear a watch.

If you have bought anything using your phone.
If you have texted someone who was in the same room as you.
If you’ve used a mobile device to search for information.
If you’ve used a mobile device to play a video.
If something on your phone has ever made you laugh.

If something on your mobile device has surprised you.
If you’ve used a mobile device to deliver online learning to students.
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

7
What happens when people get more access to information?

Is access to information sufficient for learning?
If access is necessary but insufficient, what
else is required?
How about these?
Safe
place to
learn

Trust in
peers
and
teachers

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Respect
for
others
and self

8

Tough
problem
to solve

Guides
when &
where
needed
Eventually – Everyone controls all media

200,000 BCE
EARLIEST HUMANS
ORAL NARRATIVES

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

30,000 BCE
CUNEIFORM
ALPHABET
HEIROGLYPH

9

1000-2000 CE
EVERY FORM
OF MASS MEDIA
INVENTED
Leveraging lessons of the past
Relative COST of Book Ownership Over Time

Universal
Access to Print
Media

Ancient Rome

After Gutenberg

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

After Industrialization
10

Paperbacks
So what does this mean for the future of eLearning?


Our expectation should be …


Tools that enable instant creation of interactive & engaging
eLearning Content



Tools that enable instant creation of video & interactive
media



Robust search tools for all forms of digital media



Integration of safe social spaces



Meaningful tracking of learner data



Meaningful tracking and feedback on our own content
design and performance



Integrated Accessibility tools



Platform & Device Agnostic delivery

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

11
Adobe eLearning Solutions

Adobe Captivate 7
Interactive training for
iPad without programming

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

12
A simple example

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

13
Simple example

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

14
Select the drag items

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

15
Adobe Presenter – Four button video magic

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

16
Which is right for me?

Adobe Presenter 9

Adobe
Captivate 7

Application Simulation

No

Yes

PowerPoint® Support

Plugin

Import

Quizzing

Intermediate

Advanced

Video Lecture Capture

Webcam & Screen Capture Screen Capture

iPad / Mobile Publishing

Via Presenter Mobile App

Via HTML5

Accessibility 508 / WCAG 2.0

Yes

Yes

Actors, Drag & Drop, Interactions Yes

Yes

Integrate Tin Can, AICC, SCORM Yes

Yes

Awards

2012 Best of Elearning!

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

2013 CODiE Best Video
Tool
© 2012 Adobe Systems Incorporated. All Rights Reserved.

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M learning 002

  • 1. Interactivity & Engagement for Mobile Learning © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 2. Mobile Learning = Easy Access for Everyone (…almost) © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2
  • 3. How many people is 7 billion, really? It would take about 150 years to count to 7 Billion 7 billion steps walks around the world at least 106 times. Seven billion seconds ago, the year was 1789 Stack 7 billion people head to foot reach 1/14th of the way to the sun. How long do you think it took to grow the planetary population by 1 billion? © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3
  • 4. 6 Billion Sim Cards and Growing Although there are technically almost enough devices for all users today, duplicate service agreements means that only 45% of all people have all 6B SIM cards © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4
  • 5. Where in the world are all those mobile devices? DATA SOURCE: http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/ © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 5
  • 6. That rapid growth in mobile device use matters © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 6
  • 7. Raise your hand… If you’ve used your mobile device as a compact mirror? If you still wear a watch. If you have bought anything using your phone. If you have texted someone who was in the same room as you. If you’ve used a mobile device to search for information. If you’ve used a mobile device to play a video. If something on your phone has ever made you laugh. If something on your mobile device has surprised you. If you’ve used a mobile device to deliver online learning to students. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 7
  • 8. What happens when people get more access to information? Is access to information sufficient for learning? If access is necessary but insufficient, what else is required? How about these? Safe place to learn Trust in peers and teachers © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Respect for others and self 8 Tough problem to solve Guides when & where needed
  • 9. Eventually – Everyone controls all media 200,000 BCE EARLIEST HUMANS ORAL NARRATIVES © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 30,000 BCE CUNEIFORM ALPHABET HEIROGLYPH 9 1000-2000 CE EVERY FORM OF MASS MEDIA INVENTED
  • 10. Leveraging lessons of the past Relative COST of Book Ownership Over Time Universal Access to Print Media Ancient Rome After Gutenberg © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. After Industrialization 10 Paperbacks
  • 11. So what does this mean for the future of eLearning?  Our expectation should be …  Tools that enable instant creation of interactive & engaging eLearning Content  Tools that enable instant creation of video & interactive media  Robust search tools for all forms of digital media  Integration of safe social spaces  Meaningful tracking of learner data  Meaningful tracking and feedback on our own content design and performance  Integrated Accessibility tools  Platform & Device Agnostic delivery © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 11
  • 12. Adobe eLearning Solutions Adobe Captivate 7 Interactive training for iPad without programming © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 12
  • 13. A simple example © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 13
  • 14. Simple example © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 14
  • 15. Select the drag items © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 15
  • 16. Adobe Presenter – Four button video magic © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 16
  • 17. Which is right for me? Adobe Presenter 9 Adobe Captivate 7 Application Simulation No Yes PowerPoint® Support Plugin Import Quizzing Intermediate Advanced Video Lecture Capture Webcam & Screen Capture Screen Capture iPad / Mobile Publishing Via Presenter Mobile App Via HTML5 Accessibility 508 / WCAG 2.0 Yes Yes Actors, Drag & Drop, Interactions Yes Yes Integrate Tin Can, AICC, SCORM Yes Yes Awards 2012 Best of Elearning! © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2013 CODiE Best Video Tool
  • 18. © 2012 Adobe Systems Incorporated. All Rights Reserved.

Notas del editor

  1. That was the year George Washington was inaugurated as the first U.S. president and Congress met for the very first time.
  2. http://www.itu.int/en/ITU-D/Statistics – all stats via Mobi Thinking(http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#subscribers)
  3. http://www.itu.int/en/ITU-D/Statistics – all stats via Mobi Thinking (http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#subscribers)
  4. Create Flash, HTML5based, iPad ready “Interactive” trainings without programmingTrainers/eLearning ProsCan create various kinds of training using Adobe Captivate. Quiz Learners and Track ResultsEducatorsCan easily convert existing PPT course material into online courses. Quiz students and Track Results