Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Pinterest
1.
2. Pinterest is a social bookmarking site.
Users collect & share photos of their favorite
events, interests, & hobbies.
One of the fastest growing social networks.
Users browse, Re-Pin, or like boards or pins.
Expanded into overseas market.
Personalized media platform for businesses.
Able to target an audience with similar
interest.
Pinterest has 85 million viewers each month.
3.
Companies can us social media to connect with buyers
across the world.
Pinterest is a site that allows viewers to follow a
company’s board and Re-Pin/like their products.
It’s a free site that you can link a direct website to,
such as your business/company.
The average US Pinterest user follows an average of
9 retailers.
Cavenders Western store for example has a running
board on Pinterest.
4. Create an account (that’s completely free)
Then create a board. Add titles, description,
and categories. This makes your company
searchable on Pinterest.
5. Logo
Direct link to website
Followers
Boards for shopping
Cavender’s
have jumped
on the
Pinterest
network.
With a direct
link to their
website.
Allowing
customers to
follow them,
like, and repin their
board.
6.
Re-Pin allows
viewers to re-pin
what a company pins
on the boards, easy,
free marketing.
It still gives credit
to the company.
As shown someone
repined a pair of
boots to their
board.
7. Once you follow
someone with
similar interests,
they give you
suggested pins that
relate to your
hobbies.
Once again giving
credit to the
business & access
to their direct link.
8.
Viewers can then click on the
companies board or have the
option to go their direct
website.
9.
Clicking on the link will take viewers directly to a companies
website.
Goes straight to a product, generating business.
Easy, free marketing getting your business advertisement.
10. Not only are pinners able to pin on Pinterest,
but they are also able to share and post their
boards/ideas/interest on other social networks
such as Facebook, Instagram, & Twitter.
Shoppers referred by Pinterest are 10 percent
more likely to follow through with a purchase
than visitors from other social networking
sites.
