Etsy presentation

2. ●
Etsy is a website similar to eBay where two types
of customers exist: buyers and sellers
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Sellers upload pictures and descriptions of
handmade items and buyers can purchase them
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Rob Kalin, Founder of Etsy decided to start the
company so people can have completely original
and unique items and stray away from
commercial stores like Wal-Mart

3. Rob Kalin, Founder
●
Rob Kalin graduated from New York University
After transferring to 6 different schools within 5 years
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Created Etsy at age 25

4. ●
Etsy started in 2005, and became profitable in 2009.
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They are valued at around $600 million
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Etsy earns 3.5% commission on each product sold, and
for every item in a seller's storefront, Etsy charges the
seller 20 cents for four months.

5. ●
http://www.youtube.com/watch?v=RmXJXYHnWPo

6. Items on Etsy

7. Marketing
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Etsy markets themselves by entering in Strategic
Partnerships and hosting events.
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Word of Mouth advertising is most successful to the
company because it has low costs and personal
interaction with potential customers
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Target Market includes young adults from 20-30 who
are interested in crafting and handmade products

8. Competitors
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Amazon and eBay are competitors
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Etsy is unique because the only products sold on their
website are handmade.
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eBay is an online auction, but Etsy charges the
customer what the product is listed for