How might the New York Times introduce another touchpoint for its readers? Working with CCA Design peers Kathleen Moynahan and Jason Harrow, we came up with a concept called the Sunday Review - a program to be aired on a new television station called New York Times Television (NYTTV). This platform would add a new dimension to the paper's most prominent writers by airing their live discussions of pressing topics. Furthermore, NYTTV would allow readers to join the conversation with real-time social media commenting.

1. IxD Theory :: Kathleen Moynahan, Jason Harrow, Allison Leach
February 23, 2012

2. NYT Touchpoints
TV
Brand
Advertise-
ments
Billboards / New York
Buses Times Co
Radio
Logo
LinkedIn
Magazine
Brick and
mortar
Complex
Corporate
Tablet Website Structure
subscriptions
NYT.com
Google
Blackberry Widget
NTY on the
iTunes Chrome NYSE
Browsing App
About.com
Android RSS Feeds
Other
Hulu
Blogs Websites
Windows 7
Boston.com
Kindle Beta620
Facebook Times Reader
2.0 Multi Media
iPod Touch
Other
Publications
iPad App Email Boston Globe
(paid /unpaid) 24 hour news Updates
Twitter
desk
iPhone
Facebook
NYT.com Herald
Tribune
Home
Newstand
delivery
NYTtv
Random
Twitter
Blogs
Mobile / Apps Magazines
Web / Newsbox
Widgets
Digg
Social
Newspaper
Content Physical

3. NYTTV :: Sunday Review
• 1 hour news commentary
• MSNBC, Sunday at 8pm
• Top stories from the week
• Funded through advertising
• Advertised through other touchpoints
• mobile
• web
• newspaper ads

4. NYTTV :: Sunday Review Strategies
• Extend the brand into television and video-hosting
touch points, leveraging NYT’s reputation
• Take a conventional news show and adds NYT
depth of reporting and intelligence of readers
• Broadcast readers’ comments and conversations
in a new way

5. NYTTV :: Sunday Review Benefits
• Adds extra dimension to writers’ personas
• Adds depth to top issues
• Creates another opportunity for personal
interactions around the news
• Provides a new revenue stream

6. Let’s imagine...

7. Joel Jake

10. Joel Jake

13. JakeHislop
@nyttv Can you talk about
Santorum’s position on
same-sex marriage and how
that will play out in NYC?

17. @algore
@nyttv We are curious about
Santorum’s position on
climate change. What’s your
insight?

18. He’s more like a
small-town mullah

19. Next he’ll be banning
Barry White.
Fascinating...

20. Joel Jake