8 Tips for Marketing Operations Professionals

•

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Marketing Operations teams play a critical role in building alignment across teams, processes and programs in the marketing organization. They manage everything from improving operational efficiencies to streamlining technologies and reporting on analytics to the CMO. But, what does a Marketing Operations professional do all day? Here are 8 pieces of advices from Marketing Operations professionals in the grind.

Marketing Empresariales Empleo

Marketing Operations
Professionals
Awesome Tips for8

1: Be ONE with Sales.
Sales is offense.
Marketing is defense.
Think of marketing and sales as a team
sharing one goal.

2: Drive decisions with data.
Have a constant finger on the pulse
of your data. Let the numbers, not
hunches or intuition, drive your
business decisions. Leading with
intelligent data will drive you to the
top of your profession.
— Amanda Ovenden, Marketing
Operations, Recombo

3: Be(come) a creative scientist.
Unleash your inner
marketing nerd.
Keep the testing and
experimenting going.

Our conversations need to
mix the art of creating
campaigns with the science
of measuring results and the
complexity of managing
systems and technology.
— James Thomas, CMO,
Allocadia Software

4: Transform Marketing.
Drive new standards in
technology, process and people.
— Chris Wong, VP Strategy,
Strategy & Product Management, IBM

6: Test & Innovate
5: Think like a CEO.
Think like a CEO to
become CMO.
Deliver performance metrics that
matter to the C-suite.

6: Test & Innovate
5: Think like a CEO.
Marketing Operations is about
analyzing and reporting on
metrics that matter. Spend time
figuring out what metrics are
important - and what data to
collect.
— Mickie Bernard, Marketing
Operations, Idera

6: Test & Innovate
Status quo is your enemy. Always
think about how you can improve
the current marketing to sales
processes that are in place.
Challenge authority and ask why.
— Toyin Adon-Abel Jr., Marketing
Operations, The Pedowitz Group

5: Be Performance-Driven.3: Be(come) a creative scientist.
Start by aligning your strategy,
budget and resources to the
activities that drive revenue
growth. It will give you the
foundation to elevate your
performance.
— Brittany Wong, Marketing
Operations, Allocadia

8. Do it for YOU.
The real payoff is going to be
your own career growth.
How is this possible? It’s because marketing
can finally show its contribution to revenue.
The value YOU bring to the firm is finally
measurable, and therefore, more rewards for
your W2. You’re holding the treasure map in
you hand. Start the journey.
— David Lewis, CEO of DemandGen & Author of
Manufacturing Demand, p. 132

Inspired by Allocadia webinar:
Driving Marketing Performance: A Day in the
Life of A Marketing Operations Professional
Amanda Ovenden
Marketing Ops
Recombo
@AmandaFlutterBy
@agreexp
Mickie Bernard
Marketing Ops
Idera
@mickiemickie
@Idera_Software
Toyin Adon-Abel Jr.
Marketing Ops
The Pedowitz Group
@MeddlingMinds
@revenuemarketer
Brittany Wong
Marketing Ops
Allocadia
@brittanywong
@allocadia
James Thomas
CMO
Allocadia
@jthomas_44
@allocadia
Thank you.

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