SlideShare una empresa de Scribd logo
1 de 25
Social Media Inside the EnterpriseWhat, Why, How #SMCseaED Charl Pearce, Paolo Tosolini, Ethan Yarbrough
What Is Social Media In the Enterprise	 It’s the use of Web 2.0, open, collaborative technologies behind the firewall to: Improve Productivity and Efficiency Increase Staff Engagement and Affinity Enable better knowledge sharing and innovation
Why Social Media In the Enterprise? Traditional business arrangements are artificial Build relationships, trust, awareness and competence Make better use of external social media
Traditional business arrangements are artificial
This is you
This is you on Social Media
But…this is you at work
Build Relationships, Trust and Awareness
This is Burt
What I Know About Burt
What I Know About Burt Burt eats lunch here…
What I Know About Burt Burt is between 5’8” and 6’0’…
What I Know About Burt Burt sits here…
What I Know About Burt Burt does wash his hands…
Is that Burt? Average-to-slightly-above-average height, hygienic guy who eats lunch  in a red room and works in the corner?
Then Burt Started A Blog
What I Know About Burt Now He has expertise in these areas: Coding full control rights for SharePoint user profiles Compacting virtual hard drives How to fix the Virtual PC jerky mouse issue Fantasy football Shortbread cookies Using HTTP modules to add users to groups in a Forms Authentication SharePoint site
This is Burt SharePoint Innovation Expert
Make better use of external social media
What happens when you bring this
Into this
Goal of external social media Gain Insight Goal of internal social media? It should be…
To process insight Into innovation
“The more easily people can communicate – with other workers, team members, customers, vendors, clients, the less information will be siloed. When information is free, people get more feedback and input, react more quickly and make better decisions. This is the opportunity inherent in Enterprise 2.0: a more efficient, productive and intelligent workforce.” -Whitney Michael
Build a culture of sharing

Más contenido relacionado

La actualidad más candente

KM goes Social Talk for NSW KM Forum, Sydney, Oct 2008
KM goes Social Talk for NSW KM Forum, Sydney, Oct 2008KM goes Social Talk for NSW KM Forum, Sydney, Oct 2008
KM goes Social Talk for NSW KM Forum, Sydney, Oct 2008
David Gurteen
 
KM goes Social Talk for GMAA, Sydney, Oct 2008
KM goes Social Talk for GMAA, Sydney, Oct 2008KM goes Social Talk for GMAA, Sydney, Oct 2008
KM goes Social Talk for GMAA, Sydney, Oct 2008
David Gurteen
 

La actualidad más candente (18)

Intranet for share point
Intranet for share pointIntranet for share point
Intranet for share point
 
KM goes Social Talk for NSW KM Forum, Sydney, Oct 2008
KM goes Social Talk for NSW KM Forum, Sydney, Oct 2008KM goes Social Talk for NSW KM Forum, Sydney, Oct 2008
KM goes Social Talk for NSW KM Forum, Sydney, Oct 2008
 
Setting the Foundation for Digital Communities
Setting the Foundation for Digital CommunitiesSetting the Foundation for Digital Communities
Setting the Foundation for Digital Communities
 
1.1 why ib_mers_need_social_computing
1.1 why ib_mers_need_social_computing1.1 why ib_mers_need_social_computing
1.1 why ib_mers_need_social_computing
 
Richard Dennison Jboye08
Richard Dennison Jboye08Richard Dennison Jboye08
Richard Dennison Jboye08
 
Uiux Aspen Jive
Uiux Aspen JiveUiux Aspen Jive
Uiux Aspen Jive
 
KM goes Social Talk for GMAA, Sydney, Oct 2008
KM goes Social Talk for GMAA, Sydney, Oct 2008KM goes Social Talk for GMAA, Sydney, Oct 2008
KM goes Social Talk for GMAA, Sydney, Oct 2008
 
Online interaction – possibilities and obstacles when working with young peop...
Online interaction – possibilities and obstacles when working with young peop...Online interaction – possibilities and obstacles when working with young peop...
Online interaction – possibilities and obstacles when working with young peop...
 
Social Media for the Public Sector
Social Media for the Public SectorSocial Media for the Public Sector
Social Media for the Public Sector
 
Paid-for social media tools for journalists
Paid-for social media tools for journalistsPaid-for social media tools for journalists
Paid-for social media tools for journalists
 
Sclnwk
SclnwkSclnwk
Sclnwk
 
WSA 031215
WSA 031215WSA 031215
WSA 031215
 
Putting Web 2.0 to Work
Putting Web 2.0 to WorkPutting Web 2.0 to Work
Putting Web 2.0 to Work
 
Buying & Selling eContent 2009
Buying & Selling eContent 2009Buying & Selling eContent 2009
Buying & Selling eContent 2009
 
Virtual high fives
Virtual high fivesVirtual high fives
Virtual high fives
 
Digital engagement in South Cambridgeshire
Digital engagement in South CambridgeshireDigital engagement in South Cambridgeshire
Digital engagement in South Cambridgeshire
 
Barcamp
BarcampBarcamp
Barcamp
 
Intranet passion
Intranet passionIntranet passion
Intranet passion
 

Similar a Social Media In The Enterprise

What Is Enterprise 2.0 Public
What Is Enterprise 2.0   PublicWhat Is Enterprise 2.0   Public
What Is Enterprise 2.0 Public
Tanya Ney
 
Collaborative Enterprise & Social Media : definition, reasons & goals, implem...
Collaborative Enterprise & Social Media : definition, reasons & goals, implem...Collaborative Enterprise & Social Media : definition, reasons & goals, implem...
Collaborative Enterprise & Social Media : definition, reasons & goals, implem...
Frédéric Williquet
 
Ibm Web 2 0 Goes To Work Presentation
Ibm  Web 2 0 Goes To Work PresentationIbm  Web 2 0 Goes To Work Presentation
Ibm Web 2 0 Goes To Work Presentation
jward5519
 
Dismantling the Society of Strangers at Work_May2010
Dismantling the Society of Strangers at Work_May2010Dismantling the Society of Strangers at Work_May2010
Dismantling the Society of Strangers at Work_May2010
Allyis
 
Dismantling the Society of Strangers at Work
Dismantling the Society of Strangers at WorkDismantling the Society of Strangers at Work
Dismantling the Society of Strangers at Work
Allyis
 
5 steps to becoming a social enterprise andrew bishop-jacobs
5 steps to becoming a social enterprise andrew bishop-jacobs5 steps to becoming a social enterprise andrew bishop-jacobs
5 steps to becoming a social enterprise andrew bishop-jacobs
Jacobs Australia
 

Similar a Social Media In The Enterprise (20)

What Is Enterprise 2.0 Public
What Is Enterprise 2.0   PublicWhat Is Enterprise 2.0   Public
What Is Enterprise 2.0 Public
 
Behind the Curtain of a Hyper-Social Business
Behind the Curtain  of a Hyper-Social Business Behind the Curtain  of a Hyper-Social Business
Behind the Curtain of a Hyper-Social Business
 
Maximizing Knowledge-Sharing
Maximizing Knowledge-SharingMaximizing Knowledge-Sharing
Maximizing Knowledge-Sharing
 
SharePoint Fest Denver
SharePoint Fest DenverSharePoint Fest Denver
SharePoint Fest Denver
 
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd March
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd MarchIbm Swg Social Media Marketing Delphine Remy Boutang 3rd March
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd March
 
Legal Marketing Association Conference
Legal Marketing Association ConferenceLegal Marketing Association Conference
Legal Marketing Association Conference
 
SHO-Time. A user-centric toolkit for Sharing Optimisation.
SHO-Time. A user-centric toolkit for Sharing Optimisation.SHO-Time. A user-centric toolkit for Sharing Optimisation.
SHO-Time. A user-centric toolkit for Sharing Optimisation.
 
Ingrid Lotze - Social Media in Marketing Africa 2011 - 25 February 2011
Ingrid Lotze - Social Media in Marketing Africa 2011 - 25 February 2011Ingrid Lotze - Social Media in Marketing Africa 2011 - 25 February 2011
Ingrid Lotze - Social Media in Marketing Africa 2011 - 25 February 2011
 
Steve Perry presentation at the Perfect Information Conference 13 May 10
Steve Perry presentation at the Perfect Information Conference 13 May 10Steve Perry presentation at the Perfect Information Conference 13 May 10
Steve Perry presentation at the Perfect Information Conference 13 May 10
 
Collaborative Enterprise & Social Media : definition, reasons & goals, implem...
Collaborative Enterprise & Social Media : definition, reasons & goals, implem...Collaborative Enterprise & Social Media : definition, reasons & goals, implem...
Collaborative Enterprise & Social Media : definition, reasons & goals, implem...
 
Why social?
Why social?Why social?
Why social?
 
Ibm Web 2 0 Goes To Work Presentation
Ibm  Web 2 0 Goes To Work PresentationIbm  Web 2 0 Goes To Work Presentation
Ibm Web 2 0 Goes To Work Presentation
 
Ideas @ work from the Social Biz Roadshow
Ideas @ work from the Social Biz RoadshowIdeas @ work from the Social Biz Roadshow
Ideas @ work from the Social Biz Roadshow
 
Dismantling the Society of Strangers at Work_May2010
Dismantling the Society of Strangers at Work_May2010Dismantling the Society of Strangers at Work_May2010
Dismantling the Society of Strangers at Work_May2010
 
Dismantling the Society of Strangers at Work
Dismantling the Society of Strangers at WorkDismantling the Society of Strangers at Work
Dismantling the Society of Strangers at Work
 
Make Your Intranet Social
Make Your Intranet SocialMake Your Intranet Social
Make Your Intranet Social
 
5 steps to becoming a social enterprise andrew bishop-jacobs
5 steps to becoming a social enterprise andrew bishop-jacobs5 steps to becoming a social enterprise andrew bishop-jacobs
5 steps to becoming a social enterprise andrew bishop-jacobs
 
5 steps to becoming a social & collaborative enterprise - Andrew Bishop - Ja...
5 steps to becoming a social & collaborative enterprise -  Andrew Bishop - Ja...5 steps to becoming a social & collaborative enterprise -  Andrew Bishop - Ja...
5 steps to becoming a social & collaborative enterprise - Andrew Bishop - Ja...
 
IBM Web 2 0 Goes To Work
IBM  Web 2 0 Goes To WorkIBM  Web 2 0 Goes To Work
IBM Web 2 0 Goes To Work
 
The Future of PR
The Future of PRThe Future of PR
The Future of PR
 

Más de Allyis

Intranet Best Practices - SharePoint Intelligence Conference 2011
Intranet Best Practices - SharePoint Intelligence Conference 2011Intranet Best Practices - SharePoint Intelligence Conference 2011
Intranet Best Practices - SharePoint Intelligence Conference 2011
Allyis
 
SharePoint Palooza 2010 - Allyis showcase
SharePoint Palooza 2010 - Allyis showcaseSharePoint Palooza 2010 - Allyis showcase
SharePoint Palooza 2010 - Allyis showcase
Allyis
 
SharePoint 2010 Web Content Management
SharePoint 2010 Web Content ManagementSharePoint 2010 Web Content Management
SharePoint 2010 Web Content Management
Allyis
 
Social Media and Collaboration
Social Media and CollaborationSocial Media and Collaboration
Social Media and Collaboration
Allyis
 
Strategic HR: Fostering Employee Engagement via Enterprise 2.0 Technologies &...
Strategic HR: Fostering Employee Engagement via Enterprise 2.0 Technologies &...Strategic HR: Fostering Employee Engagement via Enterprise 2.0 Technologies &...
Strategic HR: Fostering Employee Engagement via Enterprise 2.0 Technologies &...
Allyis
 
Keys to Succesful Corporate Blogging
Keys to Succesful Corporate BloggingKeys to Succesful Corporate Blogging
Keys to Succesful Corporate Blogging
Allyis
 
Keys to Succesful Corporate Blogging
Keys to Succesful Corporate BloggingKeys to Succesful Corporate Blogging
Keys to Succesful Corporate Blogging
Allyis
 
Keys to Successful Corporate Blogging
Keys to Successful Corporate BloggingKeys to Successful Corporate Blogging
Keys to Successful Corporate Blogging
Allyis
 
Keys to Successful Corporate Blogging
Keys to Successful Corporate BloggingKeys to Successful Corporate Blogging
Keys to Successful Corporate Blogging
Allyis
 
Enterprise Social Computing
Enterprise Social ComputingEnterprise Social Computing
Enterprise Social Computing
Allyis
 
Enterprise Social Computing
Enterprise Social ComputingEnterprise Social Computing
Enterprise Social Computing
Allyis
 
Enterprise 2.0 - Who, What, Where, Why, When & How
Enterprise 2.0 - Who, What, Where, Why, When & HowEnterprise 2.0 - Who, What, Where, Why, When & How
Enterprise 2.0 - Who, What, Where, Why, When & How
Allyis
 
Collaboration as an Engagement Tool
Collaboration as an Engagement ToolCollaboration as an Engagement Tool
Collaboration as an Engagement Tool
Allyis
 
AIIM E2.0 Strategy Day Allyis
AIIM E2.0 Strategy Day AllyisAIIM E2.0 Strategy Day Allyis
AIIM E2.0 Strategy Day Allyis
Allyis
 
Social Media In The Enterprise
Social Media In The EnterpriseSocial Media In The Enterprise
Social Media In The Enterprise
Allyis
 
Next Generation HR - Building and Implementing a Technology Strategy for the ...
Next Generation HR - Building and Implementing a Technology Strategy for the ...Next Generation HR - Building and Implementing a Technology Strategy for the ...
Next Generation HR - Building and Implementing a Technology Strategy for the ...
Allyis
 

Más de Allyis (16)

Intranet Best Practices - SharePoint Intelligence Conference 2011
Intranet Best Practices - SharePoint Intelligence Conference 2011Intranet Best Practices - SharePoint Intelligence Conference 2011
Intranet Best Practices - SharePoint Intelligence Conference 2011
 
SharePoint Palooza 2010 - Allyis showcase
SharePoint Palooza 2010 - Allyis showcaseSharePoint Palooza 2010 - Allyis showcase
SharePoint Palooza 2010 - Allyis showcase
 
SharePoint 2010 Web Content Management
SharePoint 2010 Web Content ManagementSharePoint 2010 Web Content Management
SharePoint 2010 Web Content Management
 
Social Media and Collaboration
Social Media and CollaborationSocial Media and Collaboration
Social Media and Collaboration
 
Strategic HR: Fostering Employee Engagement via Enterprise 2.0 Technologies &...
Strategic HR: Fostering Employee Engagement via Enterprise 2.0 Technologies &...Strategic HR: Fostering Employee Engagement via Enterprise 2.0 Technologies &...
Strategic HR: Fostering Employee Engagement via Enterprise 2.0 Technologies &...
 
Keys to Succesful Corporate Blogging
Keys to Succesful Corporate BloggingKeys to Succesful Corporate Blogging
Keys to Succesful Corporate Blogging
 
Keys to Succesful Corporate Blogging
Keys to Succesful Corporate BloggingKeys to Succesful Corporate Blogging
Keys to Succesful Corporate Blogging
 
Keys to Successful Corporate Blogging
Keys to Successful Corporate BloggingKeys to Successful Corporate Blogging
Keys to Successful Corporate Blogging
 
Keys to Successful Corporate Blogging
Keys to Successful Corporate BloggingKeys to Successful Corporate Blogging
Keys to Successful Corporate Blogging
 
Enterprise Social Computing
Enterprise Social ComputingEnterprise Social Computing
Enterprise Social Computing
 
Enterprise Social Computing
Enterprise Social ComputingEnterprise Social Computing
Enterprise Social Computing
 
Enterprise 2.0 - Who, What, Where, Why, When & How
Enterprise 2.0 - Who, What, Where, Why, When & HowEnterprise 2.0 - Who, What, Where, Why, When & How
Enterprise 2.0 - Who, What, Where, Why, When & How
 
Collaboration as an Engagement Tool
Collaboration as an Engagement ToolCollaboration as an Engagement Tool
Collaboration as an Engagement Tool
 
AIIM E2.0 Strategy Day Allyis
AIIM E2.0 Strategy Day AllyisAIIM E2.0 Strategy Day Allyis
AIIM E2.0 Strategy Day Allyis
 
Social Media In The Enterprise
Social Media In The EnterpriseSocial Media In The Enterprise
Social Media In The Enterprise
 
Next Generation HR - Building and Implementing a Technology Strategy for the ...
Next Generation HR - Building and Implementing a Technology Strategy for the ...Next Generation HR - Building and Implementing a Technology Strategy for the ...
Next Generation HR - Building and Implementing a Technology Strategy for the ...
 

Último

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 

Último (20)

AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
HTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesHTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation Strategies
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 

Social Media In The Enterprise

  • 1. Social Media Inside the EnterpriseWhat, Why, How #SMCseaED Charl Pearce, Paolo Tosolini, Ethan Yarbrough
  • 2. What Is Social Media In the Enterprise It’s the use of Web 2.0, open, collaborative technologies behind the firewall to: Improve Productivity and Efficiency Increase Staff Engagement and Affinity Enable better knowledge sharing and innovation
  • 3. Why Social Media In the Enterprise? Traditional business arrangements are artificial Build relationships, trust, awareness and competence Make better use of external social media
  • 6. This is you on Social Media
  • 10. What I Know About Burt
  • 11. What I Know About Burt Burt eats lunch here…
  • 12. What I Know About Burt Burt is between 5’8” and 6’0’…
  • 13. What I Know About Burt Burt sits here…
  • 14. What I Know About Burt Burt does wash his hands…
  • 15. Is that Burt? Average-to-slightly-above-average height, hygienic guy who eats lunch in a red room and works in the corner?
  • 17. What I Know About Burt Now He has expertise in these areas: Coding full control rights for SharePoint user profiles Compacting virtual hard drives How to fix the Virtual PC jerky mouse issue Fantasy football Shortbread cookies Using HTTP modules to add users to groups in a Forms Authentication SharePoint site
  • 18. This is Burt SharePoint Innovation Expert
  • 19. Make better use of external social media
  • 20. What happens when you bring this
  • 22. Goal of external social media Gain Insight Goal of internal social media? It should be…
  • 23. To process insight Into innovation
  • 24. “The more easily people can communicate – with other workers, team members, customers, vendors, clients, the less information will be siloed. When information is free, people get more feedback and input, react more quickly and make better decisions. This is the opportunity inherent in Enterprise 2.0: a more efficient, productive and intelligent workforce.” -Whitney Michael
  • 25. Build a culture of sharing