A Case in the German Clothing Industry (Jil Sander AG, BOSS AG, ESCADA AG)

1. Competitive Strategy and Business
Performance
A Case in the German Clothing Industry

2. Content
• PEST Analysis
• Impact Analysis
• Five Forces
• Strategic Options

3. Political Factors
National
 Reduction of labour costs
 Rise of energy taxes
EC: Single Currency
Global
 NAFTA
 WTO Textile Agreement
Economic Factors
National
 Increase in V.A.T.
 Weak consumer demand
International
 increasing globalisation
 unfavourable exchange rate
Social Factors
 Consumers becoming more concerned
with environmental issues
 Rising importance of leisure time in
many western countries
Technological Factors
Pressure to use modern technologies:
 Machinery
to deliver high quality products
 Electronic Data Processing
for integrated processes
PEST Analysis

4. Impact Analysis

5. Based on Porter
Five Forces

6. Strategic Options
Based on Ansoff

7. Master of Business Administration (MBA)
Deutsch-britischer, berufsbegleitender Studiengang der Fachhochschule für Wirtschaft
(FHW) Berlin und Anglia Polytechnic University (APU) Cambridge
Competitive Strategy and Business Performance, WS 1998/99.
Link to Seminar Paper
Almut Stielau
Berlin, March1999