Social Media

1. www.simplify360.com
Stage 1
The
Preliminary
Round
Team Name: The Antz
Name of first member: Alok Polawar
College Name:IMT Ghaziabad
Name of second member: Chaitanya Renduchintala
College Name:IMT Ghaziabad

2. Social Media :Definition
• Social interaction among people in which they create, share
or exchange information and ideas.
• a group of Internet-based applications that build on the
ideological and technological foundations of Web 2.0, and
that allow the creation and exchange of user-generated
content.
• They introduce substantial and pervasive changes to
communication between organizations, communities, and
individuals
• including quality, reach, frequency, usability, immediacy, and
permanence

3. Social Media: Origins
• BEFORE THE DAWN
– 1969-1971:
• The first email was delivered.
• Rudimentary beginning of a small virtual community.
• America Online (AOL) service opened.
• CERN donated the WWW technology to the world
• More than 200 Web servers were online.
• THE DAWNING
– 1994-2004:
• Geocities were created
• The Web had one million sites .
• Google opens as a major Internet search engine and index
• Wikipedia, the online encyclopedia and world's largest wiki, was started
• MySpace. another social networking website, was launched as a clone of Friendster
• LinkedIn was started as a business-oriented social networking site for professionals
• Facebook, another social networking website, was started for students at Harvard College. It was referred to
at the time as a college version of Friendster

4. Social Media:Origins Contd.
• AFTER THE DAWN:
– 2005-2014
• Facebook launched a version for high school students
• YouTube began storing and retrieving videos
• Twitter was launched as a social networking and microblogging site, enabling members to send
and receive 140-character messages called tweets
• Microsoft bought a stake in Facebook
• Apple released the iPhone multimedia and Internet smartphone
• Google saw one trillion unique URLs – after eliminating duplicate entries
• It was estimated the population of Internet users was 1.97 billion. That was almost 30 percent of
the global population
• Apple introduced the Ping social network for music and integrated with iTunes
• YouTube has more than 800 million users each month with more than 1 trillion views per year or
around 140 views for every person on Earth
• Social media advertising in the U.S. at the end of 2013 stood at US$6.2 billion
• Millions of people have friended a brand on Facebook

5. Managing social media
• increasing trend towards using social media monitoring tools that allow marketers to search,
track, and analyze conversation on the web about their brand or about topics of interest
• useful in PR management and campaign tracking, allowing the user to measure return on
investment, competitor-auditing, and general public engagement
• the honeycomb framework defines how social media services focus on some or all of seven
functional building blocks
• Honeycomb framework of social media
– Identity
– Conversations
– Sharing
– Presence
– Relationships
– Reputation
– Groups

6. Advantages
• 1. Increased Brand Recognition
• 2. Improved brand loyalty
• 3. More Opportunities to Convert
• 4. Higher conversion rates
• 5. Higher Brand Authority
• 6. Increased Inbound Traffic

7. Disadvantages
• The one potential risk of social networking cited most often is that
of hacking
• Another disadvantage of social networks is that it can help create
something which does not exist or may not be as good as it is
presented
• While social media can help people / companies create good
image, it can also be used to tranish an image with false claims
• Another potential hazard of putting up pictures and videos on
these websites is that they could be used for defamation
• People recruited in high security professions like the defence
services, national project engineers and scientist face an added
disadvantage of hackers misusing any leaked classified information

8. Examples

9. Facebook
• Facebook is an online social networking service headquartered in Menlo Park,
California. Its name comes from a colloquialism for the directory given to
students at some American universities.
• Various options available-
 News Feed
 Facebook Notes
 Messaging
 Voice calls
 Video calling
 Following
 Privacy
 Like button

10. Twitter
• Twitter is an online social networking service that enables
users to send and read short 140-character messages called
"tweets“
• Net revenue-$667 million
• Twitter is ranked as one of the ten-most-visited websites
worldwide by Alexa’s web traffic analysis. Daily user
estimates vary as the company does not publish statistics on
active accounts.
• Twitter raised over US$57 million from venture capitalist
growth funding, although exact numbers are not publicly
disclosed