By 2020, our entire lives will be online and searchable, with details stored digitally rather than in our memories. Most social media traffic on sites like Facebook involves chatting, playing games, and sharing photos and music. Having an online presence can attract talent and build a strong personal brand through maximum social media use and word-of-mouth. However, privacy is diminished as photos and information can still be accessed after deletion, and one's online identity and reputation are permanently visible to potential employers and colleagues. It is important to consider how much private information and photos are shared publicly, as an online identity and reputation must be carefully managed.

1. Online Identity and Reputation Mohammed Al-Taee, PMP MohammedAltaee.com April, 2010 http://www.flickr.com/photos/dan_dan/279764886

2. What is Your “ Online Identity?”

3. By about 2020, our entire life histories will be online and searchable . No one will have to fret about storing the details of their lives in their heads anymore.

5. Pros of Online Visibility

6. Attract Talent

7. Strong Personal Brand Maximum Use of Social Media WoM

9. Cons of Online Visibility

10. Privacy is Dead! http://www.flickr.com/photos/ciapak/2733734760

11. Apple Brand @ Microsoft http://www.flickr.com/photos/djwudi/102650186

14. http://www.getunvarnished.com/beta Reputation is Dead! http://techcrunch.com

15. A window into your private life (But it isn’t always a bad thing!) http://www.flickr.com/photos/tudor/10422387

16. http://www.flickr.com/photos/ppdigital/2054207285/ Consider What you say; on facebook, blog posts, forums, websites, social networks, etc. How much information you make publicly available; check privacy policies on sites http://www.flickr.com/photos/ppdigital/2054207285

17. My Online Identity is a Partition of My Real Identity My Online Identity is a Partition of My Real Identity http://www.flickr.com/photos/sinkdd/3015284285

18. http://www.flickr.com/photos/jeffmcneill/3243431754

20. Where does all this leave us?

21. An online presence is effectively a continuous construction site so take a little time to nurture your online identity Done WRONG can damage your chances and brand Done RIGHT can really advance your career and grow your business