Your broker offers to sell you some shares of Bahnsen & Co common stock that paid a dividend of $2 yesterday. You expect the dividend to grow at the rate of 5% per year for the next 3 years, and if you buy the stock, you plan to hold it for 3 years and then sell it. If you plan to sell the stock at the end of 3 years at $34.73 , what is most you should pay for it today? The discount rate you use is 12%. Solution Solution. Growth rate = 5%, 1+.05 or 1.05 Next year dividend = $2 x 1.05 = 2.1 Subtract growth rate from the discount rate = 12% - 5% = 7% Value of stock = 2.1 / 7% = $30 .