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Why Market Data Matters Now More Than Ever
Only Three Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
When they ask, “How’s the market?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Data Specific to Their Situation The high-end of the market is moving significantly more slowly than the low end
Sometimes the Data Counter-acts the Headlines In this market, the low-end (blue) is moving much more slowly.
Technique: The Data and The Story ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More Than Just a Price Trend ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Setting Seller Expectations: Days-on-Market High end markets  cooling faster
Comparing Areas: Ashburn vs.Sterling
Market Analysis by Price Level (“Quartile”) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Median Price Quartiles - Ashburn
How and When to Use The Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies for Data on Your Site Soft Sell Hard Sell Blog Posts Dedicated Local Pages Chart Widgets Sample Reports Lead Form Call to Action Inform, establish expertise, reach Convert visitors to leads Goals:  Presentation:  Style:  Personality, quantity High profile data, Fewer options Approach:
The Insightful Blog Post ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Strong Call To Action ,[object Object],[object Object],[object Object],[object Object],[object Object]
Great Web Site Samples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Three Things To Remember ,[object Object],[object Object],[object Object]
Altos Research: Contacts ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Market Data Matters

  • 1. Why Market Data Matters Now More Than Ever
  • 2.
  • 3.
  • 4. Data Specific to Their Situation The high-end of the market is moving significantly more slowly than the low end
  • 5. Sometimes the Data Counter-acts the Headlines In this market, the low-end (blue) is moving much more slowly.
  • 6.
  • 7.
  • 8. Setting Seller Expectations: Days-on-Market High end markets cooling faster
  • 10.
  • 12.
  • 13. Strategies for Data on Your Site Soft Sell Hard Sell Blog Posts Dedicated Local Pages Chart Widgets Sample Reports Lead Form Call to Action Inform, establish expertise, reach Convert visitors to leads Goals: Presentation: Style: Personality, quantity High profile data, Fewer options Approach:
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.

Notas del editor

  1. First question: “How’s the market?” how do you answer?