Search Engine Optimization (SEO) is the strategic process of enhancing a website's visibility and ranking on search engines like Google, Bing, and Yahoo. Through a combination of on-page, off-page, and technical practices, SEO aims to improve organic traffic by making your website more relevant and valuable to both users and search engines. By optimizing content, keywords, and technical elements, SEO helps businesses attract more qualified visitors, enhance user experience, and ultimately drive growth and success in the digital landscape