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Bus169 Kotler Chapter 03

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The Global Marketing Environment 0
Chapter Objectives ,[object Object],[object Object],[object Object],0
The Marketing Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
Figure 3.1 Main Players Organisation’s Micro-environment
The Marketing Organisation's Micro-environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Figure 3.2 An Organisation’s Internal Environment
The ‘marketing’ orientation ,[object Object],[object Object]
Suppliers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
Marketing Intermediaries ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cont’d ,[object Object],[object Object],[object Object],[object Object],0
Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
Figure 3.3 Types of Customer Markets
Competitors ,[object Object],[object Object],[object Object],[object Object],0
Publics ,[object Object],[object Object],[object Object]
Figure 3.4 Types of Publics
Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Which of the following is not part of the organisation’s micro-environment? ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Marketing Organisation’s Macro-environment ,[object Object],[object Object]
Figure 3.5 Main Forces in the Organisation’s Macro-environment
Macro-environment (Cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Figure 3.6 Projected Australian Population Growth 2001-2101
Macro-environment (Cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6. Cultural Environment ,[object Object],[object Object],[object Object],0
Cont’d ,[object Object],[object Object],[object Object],[object Object]
Shifts in Secondary Cultural Values ,[object Object],[object Object],[object Object]
The popularity of professional wrestling, body piercing, and the Beanie Baby collecting mania are all facets of the __________ environment. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cultural Values ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cultural Values ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Which of the following a not an example of demographic change? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Responding to the Marketing Environment ,[object Object],[object Object],[object Object]

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Bus169 Kotler Chapter 03

Notas del editor

  1. This relates to objectives 1 and 2
  2. This relates to objective 1.
  3. This relates to objective 1
  4. This relates to objective 1
  5. This relates to objective 1
  6. This relates to objective 1
  7. This relates to objective 1
  8. This relates to objective 1
  9. This relates to objective 1
  10. This relates to objective 1
  11. This relates to objective 1
  12. A is the correct answer. Economic is part of the macroenvironment.
  13. This relates to objective 2.
  14. This relates to objective 2.
  15. This relates to objectives 2 and 3
  16. This relates to objective 2.
  17. This relates to objectives 2 and 3
  18. This relates to objectives 2 and 3
  19. This relates to objectives 2 and 3
  20. This relates to objectives 2 and 3
  21. D. Is the correct answer This relates to objectives 2 and 3
  22. This relates to objectives 2 and 3
  23. This relates to objectives 2 and 3
  24. C. Is the correct answer. Lifestyle is part of psychographic segmentation. This relates to objectives 2 and 3
  25. This relates to objectives 2 and 3