Bus169 Kotler Chapter 13

Sales Promotions & Personal Selling

Sales Promotion ,[object Object],[object Object],[object Object],[object Object],0

Purpose of ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0

Sales Promotion Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0

Cont’d ,[object Object],[object Object],[object Object],[object Object]

Developing Sales Promotion Programs ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Personal Selling

Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Role of the Salesforce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object]

Managing the Salesforce ,[object Object],[object Object],[object Object],[object Object],[object Object]

Recruiting and Selecting Sales People ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Training Salespeople

Compensating Salespeople ,[object Object],[object Object],[object Object],[object Object],[object Object]

Supervising and Motivating Salespeople ,[object Object],[object Object],[object Object]

How Salespeople might spend their time

Evaluating Salespeople and Performance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Personal Selling Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Relationship Marketing ,[object Object],[object Object],[object Object],[object Object]

Bus169 Kotler Chapter 13

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Bus169 Kotler Chapter 13