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Bus169 Kotler Chapter 14
1.
Direct & Digital
Marketing
2.
3.
4.
5.
Various Methods of
Interacting With Customers
6.
Forms of Direct
and Online Marketing
7.
Mass Marketing Versus
One-to-One Marketing
8.
9.
10.
11.
12.
Industry Examples of
Customer Differentiation
13.
14.
15.
16.
17.
18.
19.
20.
An Integrated Direct
Marketing Approach
21.
22.
23.
24.
25.
Notas del editor
Relates to objective 1
Relates to objective 1
Relates to objective 1
Relates to objective 1
Relates to objective 1
Relates to objective 2
Relates to objective 2
Relates to objective 2
Relates to objective 2
Relates to objective 3
Relates to objective 4
Relates to objective 4
Relates to objective 4
Relates to objective 4
Relates to objective 4
Relates to objectives 3 & 4
Relates to objective 1 and 4
Relates to objective 4
Relates to objective 1 and 4
Relates to objective 1 and 4
Relates to objective 5
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