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Media Language
 Used in print (copy)
 Specific to genre and audience
 Also used in silent films
FONT
FONT
FONT
 Used in films/radio/television
 Choice, delivery and context are important
 Ex: television news anchor will have a serious dialect
Comedy genre artist will have sloppy dialect
Video…
 Defined in terms of body language, gestures, stance
and mannerisms.
 Meaning portrayed through how the character uses his
body
 Silent movies are good examples
 Technical areas such as camera work, mise-en-scene
and analytical readings.
 What you see and interpret
 Point of view shot may be directed to place the
audience as a viewer to feel what the character goes
though.
 Study of signs.
 Denotation : obvious meaning in the media (simply
what is seen physically).
 Connotation: the meaning derived from that element
(ex: cross connotes many meanings).
 Include a mixture of sounds to generate meaning.
 Diegetic sound: natural sound/spoken language.
 Non-diegetic: soundtrack/created sound.
Video…

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Key Concepts of Media

  • 2.  Used in print (copy)  Specific to genre and audience  Also used in silent films
  • 3.
  • 5.  Used in films/radio/television  Choice, delivery and context are important  Ex: television news anchor will have a serious dialect Comedy genre artist will have sloppy dialect
  • 7.  Defined in terms of body language, gestures, stance and mannerisms.  Meaning portrayed through how the character uses his body  Silent movies are good examples
  • 8.
  • 9.
  • 10.
  • 11.  Technical areas such as camera work, mise-en-scene and analytical readings.  What you see and interpret  Point of view shot may be directed to place the audience as a viewer to feel what the character goes though.
  • 12.
  • 13.
  • 14.
  • 15.  Study of signs.  Denotation : obvious meaning in the media (simply what is seen physically).  Connotation: the meaning derived from that element (ex: cross connotes many meanings).
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.  Include a mixture of sounds to generate meaning.  Diegetic sound: natural sound/spoken language.  Non-diegetic: soundtrack/created sound.