1. Cooly Mouth wash

2. Training Agenda
P1: Medical Background
P2: Product Knowledge
P3: Market Competitors

3. P1: Medical Background

4. ANATOMY OF TOOTH
Oral cavity includes :
1-Tongue
2-Teeth
3-Tonsil
4-Hard palate
5-soft palate
6-Gums
7-Lip

5. ANATOMY OF TOOTH
• Longitudnal section of tooth.

6. • Approx. 90%of systemic disease have
links to oral health.
• People who have periodontal disease
double their risk to fatal heart attack.
• Infection in mouth increases risk of
respiratory infection.
• Diabetes with periodontal disease have
more difficulty in controlling blood sugar
level.

7. TOOTH DECAY “CARIES”
• Broadly caries are of 3 types
1. Pit and Fissure caries.
2. Smooth surface caries.
3. Cervical caries.
4. Nursing bottle caries.

8. Mechanism of tooth decay.
Bacteria in the presence of sugary substance
produce acid that causes demineralization of
teeth.

9. Enamel is affected first, as decay continues it
reaches to dentin and then to pulp.
• Saved by filling. • Needs RCT

10. GINGIVITIS
• Inflammation of the
gingival tissue.
• Bleeding gums.
• Factors may also be
hormonal, drug
induced.

11. • Is an advanced stage of periodontal
disease in which the ligaments and bones
that support the teeth become inflamed
and infected.
• If left untreated, resulting bone loss could
cause loosening and the eventual loss of
teeth.
Pyorrhea (periodontitis)

12. PERIODONTITIS
• Infected gum recedes.
• Plaque and Ca++ continue to increase.
• Pockets become infected.
• Bone loss starts.
• Periodontal disease causes 70% of tooth
loss.
• It affects 3 out of 4 people .

13. Causes of periodontal disease.
• Lack of daily ,complete oral hygiene.
• Broken fillings/teeth.
• Misaligned/crowded teeth.
• A poorly balanced diet.
• Systemic disease.
• Drugs[xerostomia]

14. Symptoms of periodontal disease.
• Red ,puffy gums.
• Gum tenderness[pain]
• Gum that bleed during brushing.
• Persistent bad breath.[halitosis]
• Shifted/loosened teeth.
• Pus.

15. DISEASES IN CHILDHOOD
• Caries.
• Malocclusion
• Mouth breathing.
• Tongue thrusting.
• Finger/Thumb sucking.

16. DISEASES IN ADULT
• Caries.
• Periodontal disease.
• Edentulism.
• Ulcers.
• Cancer.
• Bruxuism .
• Staining of teeth.

17. PREVENTION
CARIES-
• Reduce sugar intake.
• Brushing twice a day.
• Flossing once daily.
• Use of mouthwash.
• Healthy snack habit.
• Proper brushing method

18. Prevention of gingivitis.
• Maintain good oral hygiene.
• Cleaning of teeth.
Interruption of bad habbit.[smoking , mouth
breathing.]
• Proper brushing technique .

19. Prevention of periodontitis.
• Scaling.
• Maintenance of oral hygiene.
• Flap operation.
• Bone grafting.

20. Replacement of tooth loss.
EDENTULISM- Loss of one or more teeth.
Restore it by-
• RPD[Removal partial denture.]
• FPD[Fixed partial denture.]
• CD[Complete denture.]
• Implant.
• Prosthesis – obturator.

21. Halitosis
• Is a bad breath and is a common problem
that can be a source of embarrassment.
• Some bacteria in your mouth may
produce gaseous compounds that cause
bad breath.
• Bad breath is often found in people with
periodontal diseases, including gum
abscesses and mouth sores.

22. PROPER ORAL HYGIENE.
• Proper oral hygiene can prevent tooth
loss , periodontal disease and tooth decay.

23. A lifetime of proper hygiene
improves quality of life

24. Teeth Brushing Technique
What is the right way to brush-
• Proper brushing takes at least 2 min.
• Use short gentle strokes.
• Make a 45 degree angle between
brush and tooth surface .
• Clean the outer surface of upper
teeth , then lower teeth .
• Clean the chewing surface.
• Make sure to brush your tongue

25. P2: Product Knowledge

26. Cooly mouth wash
Active ingredients:-
1-Chlorhexidine glouconate
2-Sodium fluoride
3-Clove oil
4-Peppermint oil
5-Sorbitol

27. Antiseptic effect
Chlorhexidine
 Chlorhexidine Glouconate is a chemical
antiseptic which kill bad microorganism.
 Combats both gram positive and gram negative
microbes.
 It binds to soft and hard tissues in the mouth,
enabling it to act over a long period.
 It is both bacteriostatic and bactericidal.
 Chlorhexidine glouconate can thus be used to
improve bad breath.

28. Cooling Sensation
Peppermint oil
 it has local anesthetic and counterirritant
qualities.
 provides fresh breath.
 Alleviates painful conditions such as gum
disease and mouth ulcers
 Used as gargle for the treatment of thrush,
tonsillitis, inflamed sinuses, nose, mouth,
throat, and larynx.

29. Prevent dental caries
Sodium fluoride
 Enhances the strength of teeth by the
formation of florapatite, a naturally
occurring component of tooth enamel
 shows a high antimicrobial effect when
combined with chlorhexidine specially
against mutans streptococci.

30. Analgesic-anti inflammatory
Clove
 The active component of clove is eugenol as
essential oil. Eugenol possess antibacterial (against
Staphylococcus aureus, Streptococcus mutans,
Pseudomonus, E.coli, Candida albicans), antiviral
and antifungal properties.
 It has also anti-inflammatory properties and can
relieve the pain (eg. toothache) by its anaesthetic
action to sensory receptors.

31. Dedorizing action
Sorbitol
• is a (sugar alcohol) that is used as a sweetening
agent in various food products, I ncluding:sugar-
free sweets andchewing gum.
• Like all polyols, sorbitol is non-cariogenic, meaning
it is not metabolized by oral bacteria which break
down sugars and starches to release acids that
may lead to cavities or the erosion of tooth enamel.
• Sorbitol has a moisturizer effect and deodorizing
actions.

32. Cooly Mouth wash
• The best effective formula for máximum
dental protection .
• Powerful anti bacterial effect
• Powerful anti inflammatory effect.
• Provide fresh breath
• Prophyalctic for healthy gum
• Rapid onset of action.
• Safe for diabetic patient

33.  Routine daily care for oral hygiene.
 Painful infections and inflammatory lesions
of the oral mucosa in Gingivitis
,periodontitis and gum diseases.
 Prevention of dental caries, plaque and bad
breath (halitosis) .
 Helps in the treatment of pharyngitis ,
tonsillitis and sore throat
 Used as Prophylaxis in pre and post oral
and dental surgery.
Indications

34. • 120 ml
• …….
Packaging
Application:-
Apply 15 ml of undiluted cooly rinsing the mouth for
30 seconds and expelled from mouth after use 2-3
timed daily.

35. • Target audiences:
Dentists, pharmacists.
• Message:
The ultimate care with fresh breath
Target audiences & message:

36. P3: Market Competitors

37. ‫المينا‬ ‫واقي‬ ‫للفم‬ ‫غسول‬ ‫سنسودين‬250
‫مل‬

38. ‫الحماية‬ ‫متعدد‬ ‫إكسبيرت‬ ‫برو‬ ‫بى‬ ‫اورال‬
‫للفم‬ ‫غسول‬250‫مل‬
.

39. ‫الحساسة‬ ‫لالسنان‬ ‫للفم‬ ‫غسول‬ ‫بالكس‬500
‫مل‬

40. ‫صحية‬ ‫للثة‬ ‫برو‬ ‫توتال‬ ‫للفم‬ ‫غسول‬ ‫كولجيت‬
400‫مل‬*12