Short presentation on Luxury retail in India. Some facts and figures are given. What is the scope of luxury retail in india and challenges and limitation of luxury retailers of india. Path and strategies for luxury marketer can also be looked into. please comment on it.

1. LUXURY RETAIL IN INDIA

2. Presented by
• AASHIMA DUA (2012005)
• ABHISHEK DUA (2012011)
• ADIL MASOOD (2012017)
• AMEY MAIRAL (2012035)

3. LUXURY
Related to • Status,
• Ego and
• Psychogenic needs; (mental needs)
it is not necessary for survival

4. Luxury Goods
Associated withhigh quality,
craftsmanship,
uniqueness,
creativity,
exclusivity and
innovation

5. What Consumer Get
Psychological Benefits



esteem,
prestige
sense of a high status
that reminds them and others that they belong to
an exclusive group who can afford these
expensive goods.

7. INDIAN LUXURY MARKET
• Second fastest growing market in Asia
Pacific
• To cross $10bn by 2014. Currently valued,
$7.6bn
• Huge number of young population, thus
has huge scope of expansion.
• Estimated to be second largest luxury
market by 2050.

8. Global vs Indian Luxury Retail
50
45
40
35
30
25
Global
India
20
15
10
5
0
Apparels
Art
Jwellery &
Watches
Personal Care

10. Reasons for emergence of luxury retail
in India.
• Hike in the salary .
• High Standard of living .
• Luxury becoming a status symbol.
• Stylish Appearance
• Increased Durability
• Better performance & advanced features
Luxury in India has become more accessible.
Bollywood is an influencer

12. Perception in Major Cities
• MUMBAI
– Hedonic & symbolic expressions preferred.
– Social media is the benchmark.
– Purchase considered failure if there are not
enough likes.
• DELHI
– Celebrities influence substantially.
– Want to flaunt their purchase and make a
buzz among peers.

13. LUXURY
Limitations of luxury in India
Lack of appropriate space
Expensive real estate
Lack of trained manpower
Lack of Indian products & brands
FDI restrictions

16. Challenges to overcome
• Limited scope
• Lack of retail space
• Lack of High Fashion Street
• Providing services

17. Strategies for luxury marketing
• The brand must be “expansive”
• The brand must tell a story
• The brand must be relevant to the
consumers’ needs
• The brand must align with consumers’
values
• The brand must perform

18. PATH FOR LUXURY
MARKETERS

19. 1. Brand Me Affluent!
2. Nothing but the Best!- Because I’m the
best
3. Luxury is having the world at my
fingertips
4. “Ethinic chic”- The fusion of local and
global goods
5. You think I am demanding?
6. Cannibalization of brands

20. LUXURY
Thank You

21. OH FCUK, ANY
QUESTIONS???