Web strategy-updatedjms

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Hall Internet Marketing

Tecnología Empresariales

What's a Web Strategy and Why Do I Need One?

Who We Are Jenika Scott Channel Marketing Manager [email_address] ,[object Object],[object Object],[object Object],[object Object]

Got Questions? Use GoToWebinar “Chat” or “Ask a Question” Twitter: use @Hall_Web

About You: What You'll Learn: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Makes a Strategy? Goals Measurement Tactics Adjustment

Goals Increase Sales Manage Reputation Spread a Message Build a Community Build Relationships

Measurement Traffic Goal Completion Trends Stickiness

Tactics - Tools of the Trade ,[object Object],[object Object],[object Object]

Web Design and Development ,[object Object],[object Object]

Organic Search Marketing ,[object Object],[object Object],[object Object]

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Connecting with People ,[object Object],[object Object],[object Object],[object Object],[object Object]

http://www.flickr.com/photos/16230215@N08/2837128711/ Adjustment - Tuning Up "The only real mistake is the one from which we learn nothing." - John Powell

10 Things to Think About ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Define ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Evaluate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Deliver ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Re-cap Photo: http://www.flickr.com/photos/5-0_og/1304841776/ ,[object Object],[object Object],[object Object],[object Object]

Got Questions? ,[object Object],[object Object]

Learn More! ,[object Object],[object Object],[object Object],[object Object],[object Object]

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