A summary of partner contributions to funded e-Commerce venture and results. by Amanda Tiffany https://www.linkedin.com/in/amandasabroad ------------- Member in a partnership who owned marketing campaign strategy, development, implementation, and online community management roles for a funded eCommerce venture. My contributions to the project's success included website evaluation and customization of WordPress and WooCommerce, graphics, writing content, search engine optimization (SEO), developing the digital marketing strategy, analyzing data to measure KPIs, and creating reports on progress for partners. To accelerate growth, I shifted my concentration to spreading brand awareness, establishing social network profiles, social media marketing, community engagement, user research, and providing customer support through a variety of mediums. In eight weeks our performance resulted in $80,000+ in revenue. In that time, 96 product and industry related keywords ranked 1-10 on Google. Organic traffic reached 15,000+ unique visitors a month by month six. Over fifteen months, revenue totaled​ $810,000+.

1. e-Commerce
Campaign
Results
Contributions to eCommerce Venture & Results (with cats). Amanda Tiffany

2. Introduction
This presentation is a summary of the
process and results of my contributions
as a partner in an eCommerce venture.
A partner expressed the wish to remain
anonymous. Concerning that privacy, I
will henceforth refer to said party as a
cat.
(because it’s funny)

3. DESCRIPTION
Project

4. Prospective
E-COMMERCE
WEBSITE
partner has a new

6. the site has had some
TRAFFIC & SALES
but partners are sought to aid expansion via
SEO & MARKETING

7. We accepted
the project

8. Phase 1
Evaluation & Setup

9. Evaluation
Site has been live 6 months, but not yet indexed within
first 50+ pages of Google results
No Google Analytics or Webmaster Tools
Many products have no description or graphics
Thin content/Lorem Ipsum throughout site
Broken links, navigation & layout issues
Homepage takes 6+ seconds to load
No off-site brand presence or social profiles

10. I can
haz m
ore
traffix
now
?

11. Partner wants to grow
ON THE DOUBLE

12. Customize WordPress Theme Code
Install & Configure Plugins
Google Analytics Setup
Write Product Descriptions
Create Visual Content
Fix Broken Links & Sitemap
SEO Err’day
Rich Metadata
Competitive Analysis
Identify Keyword Opportunities
Craft Resourceful Blog Content
Create Social Profiles
Offer Promotion to Tempt Buyers
SOLUTIONS

13. Services, plugins, and tools used include :
❏ SEOmoz
❏ Amazon Web Services
❏ Google Analytics
❏ Updraft Plus (WP backup plugin)
❏ WordFence (Security plugin)
❏ JetPack (Cache plugin)
❏ SEMrush
❏ PRWeb

15. PROGRESS
Results by Week 8
______________________________
Fixes Complete
Site Indexed
96 Keywords Ranking on
Page 1 of Google
Promo Offer a Success
Traffic & Sales Increase
Dramatically
Phase 1 Complete

16. SALES
BEFORE
CAMPAIGN

17. SALES
AFTER

18. $82,975.02
Sales Revenue Generated in 8 Weeks

19. *total revenue generated during
first 8 weeks of project

20. Screenshot of WooCommerce Sales
Report in Phase 1
Partner is
Pleased

21. RUNNING START
We’re off to a

22. Phase 2
SEO & Analytics

23. Now we analyze...
Traffic Acquisition
Search Queries
Clicks & Impressions
User Behavior
Bounce Rate
...and Optimize
Site Performance
User Experience
Keywords
Link Profile
Landing Pages

24. More
authoritative
content is
consistently
posted on blog
and product
reviews are
included to
boost social
proof

25. Keywords
consistently
outrank
competitor
sites

26. Traffic
rapidly
increases
as the
project
progresses

27. But is more
traffix more
moneys for
partners?

28. YES

29. TRACKING KPI’S
Quantifying Performance

30. Traffic Comparison
At 6 Month Mark

31. Traffic &
Keywords
Ranked 1-10
Increase
At 6 Month
Mark

32. SALES MONTH 6

33. $17,709.75
Before Campaign
COMPARED
TO
$66,571.01
Month 6 of Campaign
271.74%
Increase

34. Partner is
SPEECHLESS

35. Phase 3
Multi-Channel & Loyalty

36. We took the opportunity to become
a resource for visitors by
consistently adding blog content
that would educate, engage, and
entertain.

37. We realized competitors
didn’t engage with
visitors on their sites, or
frequently post on
social media.

38. An active community of product
enthusiasts and reviewers
existed on social media.

39. So we decided to
take our user
engagement
strategy to the
NEXT LEVEL

40. Time was dedicated to build a
community on the most active
network for customers: Facebook.
New media uploaded, video
campaign created, fans engaged,
and contests were held.

41. We also launched a
Mobile SMS campaign
using the Twilio API to
send customers
exclusive discounts,
surveys, new product
updates, and more

42. Efforts to engage users won serious
loyalty to the brand and a large
percentage of fans became repeat
customers and advocates.

43. At the project’s
conclusion the site
had made
$810,037.47
in sales total

44. Partner remains
Pleased

45. So much more went into
this campaign that I had
to leave out of this
excessively long
presentation.

46. If you want to
know more,
contact me!
https://linkedin.com/in/amandasabroad
https://twitter.com/amandasabroad
http://amandasabroad.com
Amanda Tiffany
Digital marketing strategist
skilled in driving organic traffic
with expertise in SEO and
advertising technology.

47. Thanks for Viewing!