This is a brief overview of privacy and legal issues of Facebook.

1. Facebook for Business
Privacy and Legal Issues
Great Lakes Institute of Management
Group No. 11

2. Aman Khanna
http://facebook.com/aman.khanna.
3576
www.linkedin.com/in/amankhanna92
Tanvi Valecha
https://www.facebook.com/tanvi.v
alecha
https://www.linkedin.com/nhome/
https://twitter.com/TanviValecha
Piyush Arora
https://www.facebook.com/piyus
harora29
http://lnkd.in/bhaPnHE
https://twitter.com/crazybschool
kid

3. Rashmi Manohar
https://www.facebook.com/rashmi.ra
mmanohar
https://twitter.com/Rashhmiiii
in.linkedin.com/in/rashmimanohar/
Shivendra Singh
www.facebook.com/shivendrasinghfb
www.twitter.com/shivendra_tweet
http://in.linkedin.com/in/singhshiven
dra
Shri Supraja
https://www.facebook.com/supraja.t
hiruvengadam.3

4. Facebook Privacy Policy
• The Facebook privacy policy is about a 5500 word document which
discusses each and every aspect of security of data and the manner in
which your personal information shall be used by Facebook.
• To keep it short, the policy has been designed to make life easy for you
and allow you to decide who you want to share your personal information
with.
• It also ensures that you can keep a check on the information that you
share with Facebook-enhanced applications and websites.
• It is important for us to know that Facebook is a free service supported
primarily by advertising. Facebook tries to ensure that the data it shares
with the advertisers is with your consent. It also allows the advertisers to
use this data to show you related ads. (Disabled on NAI website)

5. Facebook Privacy Policy
• Facebook uses services of TRUSTe Privacy Seal Program, an independent
organization focused on reviewing privacy and security policies and
practices, and adheres to standards set by it. Facebook also adheres to the
Safe Harbor framework developed by the U.S. Department of Commerce
and the European Union.
• Facebook does not allow children under the age of 13 to register as users
and does not store any information provided by them.
• Throughout the document Facebook promises not to share any of your
personal information including Photos, videos, relationship status, friends
etc. without your consent. However information within the public domain
such as name, age and gender might be shared with advertisers and
Application vendors for commercial purpose.

6. Privacy Settings

7. Privacy Settings
• To make the page public or private i.e. the page visibility. Usually all
business pages should have page visibility and is made invisible only when
taking down the page for a temporary period of time or to completely
disable views for your business on the page. Generally it is advisable to
make your page public.
• To allow everyone to post on your page i.e. posting ability of others. It is a
good idea to restrict everyone from posting on your timeline to limit the
number of posts on the page.
• Choose to allow posts from others to be visible on your page timeline -
Post visibility. This is helpful in order to know the new updates and posts.

8. Moderation of Posts and Comments
Several levels of moderation possible on FB:
• Choose whether people are allowed to
post on page’s timeline
• The content people post
• Review other’s content before posting
• Even block certain keywords
• Or allow Facebook to do it: Profanity Filter
• Ban or remove people from page
• Delete a negative comment, or mark as spam

9. Facebook Policies
• Data Use Policy: The Data Use Policy contains information to help you
understand how we collect and use information.
• Payment Terms: These additional terms apply to all payments made on or
through Facebook.
• Platform Page: This page helps you better understand what happens
when you add a third-party application or use Facebook Connect,
including how they may access and use your data.
• Facebook Platform Policies: These guidelines outline the policies that
apply to applications, including Connect sites.
• Advertising Guidelines: These guidelines outline the policies that apply to
advertisements placed on Facebook.
• Promotions Guidelines: These guidelines outline the policies that apply if
you offer contests, sweepstakes, and other types of promotions on
Facebook.

10. Facebook Policies
• Facebook Brand Resources: These guidelines outline the policies that
apply to use of Facebook trademarks, logos and screenshots.
• Pages Terms: These guidelines apply to your use of Facebook Pages.
• Community Standards: These guidelines outline our expectations
regarding the content you post to Facebook and your activity on Facebook.
ATTENTION
BOYS!

11. Legality Issues
1. Defamation- A false statement published to a third party without
authorization
• Facebook and defamation- 9 pending cases
2. Copyright Issues-
• Protecting the user’s content- Content creator is the copyright holder of
posted material.
Facebook Policy-

12. Legality Issues
• Protecting the content of others-
Facebook’s copyright policy
3. Trademark Issues-
•Trademark Infringement- Use of a mark that is identical to a mark owned by
another party.
•Impersonation- Possible liability for user names that confuse others about
source.
•Username Squatting- Registering a user name with a bad faith intent to profit
from goodwill belonging to someone else.
Facebook policy

13. Engaging through Social Media
The Coca-Cola
page has now over
5million members
Coca-Cola asked
facebook to let the
individuals keep
the page as long
as they shared it
with Coca-Cola
In November
2008, a new
facebook policy
required all pages
to be authorized
by the brand
In August 2008,
two individuals
started a Coca-
Cola fan page on
Facebook

14. Issues
• Cyber stalking
• Cyber bullying
– 32% teens have experienced cyber
bullying
– Phoebe Prince, Massachusetts, 2010
– Megan Meier, Missouri, 2006
• Bal Thackeray shut down post

15. ANY QUESTIONS?