1. -Arjun Santosh G

2.  Finland – based
 Leader in mobile marketplace
 Started in 1865 as a paper making company
by Fredrik Idestam and later entered the
business of developing mobile phones
 Entered Indian market in 1995
 R&D bases in Bangalore and Mumbai,
manufacturing plant in Chennai and design
studio in Bangalore.

4.  The Symbian OS and superior hardware
ensured that Nokia was the market leader
before 2010
 Advent of Apple in the higher end market,
android in the mid-level segment and
Cheaper Chinese manufacturers like ZTE and
Huawei made Nokia lose out on it’s market
share
 The Symbian OS of Nokia had become a
difficult platform for developers to match
android or IOS devices.

5.  Nokia’s inability to match Apple and Android
devices resulting in losing out heavily on
market share
 Stressed that the market has changed from
being a battle of devices to a war of
ecosystems, and that Nokia has to decide
how to either build, catalyse or join an
ecosystem.
 Efforts were being put in the wrong areas.

6.  Stephen Elop had a decision to make for the
new strategy and he chose the more familiar
Microsoft over google’s android.
 This would create an unique ecosystem to
compete on equal footing with IOS and
android.