The document discusses how the music video for "Friends Forever" uses and challenges conventions of the grime genre through its forms and production elements. It draws inspiration from the music videos of Kanye West, Kano, and the film 8 Mile, but adapts their conventions to suit its more positive message. Specifically, it uses typography from Kanye West but with a cartoonier style that contrasts grittier grime videos. It also includes a rap battle scene like in 8 Mile but with each artist's crew for support instead of a large crowd. The video challenges stereotypes by dressing the artists casually instead of in tracksuits and filming in vibrant locations rather than dull settings typical of grime.

3. Secondly I am going to display another example of where my music video uses forms and conventions of another real media product. This next example was not taken from a music video, it was taken from a film called ‘8 mile’ starring American rap artist Eminem.

5. This is the rap battle from my music video. As you probably noticed the two front guys are the same person. I done this by researching how to clone on youtube, I then found out and applied it to my video. Like the ‘8 mile’ video you can see that the guy with the mic is the person who is currently rapping (he is just about to start).

6. Finally I also used forms and conventions I saw in a music video from an artist called Kano, the music video is called spaceship.

12. Read Between The Lines top.