Slides from mine and Carl Barkey's presentation at the IAB's Social Media Grows Up conference. Lessons from working on social media and content at scale.

1. @carlbarkey
@amayfield
@brilliantnoise
brilliantnoise.com
Carl Barkey, American Express
Antony Mayfield, Brilliant Noise
8th April 2015
Social systems -
lessons about doing
branded content at
scale
IAB Social Media Grows Up

2. The challenge
Social media needs an operations
mindset to “grow up”.
2

3. It’s about the
bottom line
No romance without finance.
3

4. Making the
business case.
Creative. Operational. Commercial.
4

5. The six Ps
Purpose. Principles. Processes.
Platforms. People. Performance.
5

6. Purpose
What… Clarity. Urgency. Inspire.
Ours.
6

7. Principles
How… Guiding. Framing. Mantra.
Ours.
7

8. Processes
Complicated. Hard. Visibility.
Transparency. Single view.
8

9. Plaftforms
Workflow. Collaboration. Comms.
Duct-tape before buying/building.
9

10. People
Right skills. Enough time. One
team.
10

11. Performance
Common language. Evolve fast.
Creative. Operational. Commercial.
11

12. Conclusion
Grown up social can speak
operations and commercial
language. No excuses.
12

13. Many of these insights in free ebook form:
brilliantnoise.com/stories-scale-ebook/

14. Thank You
© 2015 Brilliant Noise.
All rights reserved
@carlbarkey
@amayfield
@brilliantnoise