MechanicBaba - An online car service booking platform

1. B-Plan template by
MechanicBaba
One line business description:
e.g. “We are an on-demand car service booking platform for car owners
to get their car serviced in affordable prices saving time and money.’’
City: Noida
Stage: post-pilot stage
Type of business: B2B2c
Website url: http://www.mechanicbaba.com
Contact Person: Ambuj Sharma
E-mail id: ambuj.sharma@mechanicbaba.com
Mobile: 9910401909

2. B-Plan template by
Problem We Are Solving
• For Car Owners:
o Unable to find trusted un-authorized car service centers
o Overcharged by authorized ones.
o Whole day gets wasted in car service.
• For Un-authorized Centers:
o Lack customer count in spite of doing same quality work as authorized.
o Depend only on word of mouth.

3. B-Plan template by
Product / Service
• MechanicBaba - An online car service booking platform which
help car owners in the car maintenance activities and get the
service and repairs done in reasonable and transparent prices.
• Target Customer: Car Owners.
• USP:
• Transparent Pricing.
• 30% lower prices with same quality.
• 3 months or 1000 KMs warranty.

4. B-Plan template by
Team
Ambuj Sharma
Co-Founder &
CEO
Founder Institute
Delhi Graduate
Sukhpal Singh
Advisor
GM Sales & Marketing, Rosmerta
Autotech Pvt Ltd
Arun Gangotra
COO
Thapar University
Grad
Siddharth Gupta
Advisor
Startup Leadership Program
Fellow
Founder Institute Delhi Director
Amol Gupta
Service Advisor
Hobbyist
Motorcyclist

5. B-Plan template by
What is the size of the opportunity
• Market size calculation (India)
 Number of cars – 22 million1*
 Average annual maintenance cost per car - $225 (annual service & repairs)
 Total Addressable Market(TAM) – 21 million X $225 = $5 billion
• Market for next 1 year (Delhi-NCR)
 Number of cars – 3 million (approx.)2*
 Average annual maintenance cost per car - $225 (annual service & repairs)
 Total Addressable Market(TAM) – 3 million X $225 = $675 million
1* Sources: https://data.gov.in/catalog/total-number-registered-motor-vehicles-india,
http://www.siamindia.com/statistics.aspx?mpgid=8&pgidtrail=13
2* Sources: http://www.knowindia.net/auto.html

6. B-Plan template by
Business model e.g. how do you plan to make
money?
How are you going to make money
Currently, we earn 10% of the full service cost as a commission
from the partner car service centers.
Other Revenue Generation Streams
•Bike Servicing
•Car Accessories Sale
•Car/Bike Insurance Renewal
•Used Car Sale

7. B-Plan template by
Competitive landscape
• Who will you compete with? [current or in future]
– http://www.cartisan.in/
– http://bumper.com/
– http://www.getcarxpert.com/
• Why would someone choose you over them?
– Transparent Pricing & Instant Quotation
– 3 months warranty
– Quick Turn Around Time.
• Why do you have a chance to be a dominant player?
– As being an early mover in Delhi-NCR (biggest car market of India)

8. B-Plan template by
Goals
• In next 6 months
Customers: 1000 Revenue: 1000 * $225 = $225,000
Commission(10%) : $22,500
• In 24 months
Customers: 6250 Revenue: 6250 * $225 = $ 1,406,250
Commission(10%): $140,625
• In 5 years
Customers: 78,125 Revenue: 78125 * $225 = $ 17,578,125
Commission(10%): $ 1,757,813
• Indicate when you become profitable
In three years of operation.
Current achievements / status:
1.) Founder Institute Delhi Graduate Company covered by NextBigWhat, The Indian Express,
India Today, Business Today and others.
2.) Have started operations in April 2016 and served 30 happy customers which can be
reflected through our Facebook page – http://facebook.com/mechanicbaba
3.) Currently on the Hiring Spree in sales and marketing to attain required growth.

9. B-Plan template by
Funding objective
Costs Year 1(in $) Year 2(in $)
Technology 12307 23076
Marketing 23076 38461
Sales 7692 12307
People 50769 80000
Operations 15384 23076
Misc & Others 7692 7692
Total 116923 184615
Expected Results Year 1(in $) Year 2(in $)
Customers 2500 6250
Number of
Partner Centers
10 25
Revenue Per
Customer(10% of
$225)
22 22
Total Revenue 55000 137500
Shortfall 61923 47115
*We hope to be profitable in 3rd
year of operation.

10. B-Plan template by
Unit Economics (for 1st
year)
Description Value
On Ground Marketing $12000
Online Ads $6000
Sales $7500
Miscellaneous $4000
Total $29500
Target Users 2500
Customer Accusation Cost (CAC) $12
Revenue Per Customer (10% of $225) $22
Total Revenue (1st
Yr) $55000
Customer Life Time Value - LTV (for 5 years) $110

11. B-Plan template by
Some Awesome Moments
(visit http://facebook.com/mechanicbaba for more info)
Thank You