My name is Abid Chaudhry and this is what I do.

1. My name is Abid Chaudhry. This is my resume.
I'm an experienced product marketer with a proven track record of developing and executing plans
that support business/product objectives. I've lead global teams toward driving consistent product
narratives and marketing goals across multiple media channels. My work has spanned the digital
media spectrum, with expert@level subject matter expertise in SMB/Local Business related marketing
and advertising Dincluding IYP, PPC, Display, Mobile, Social and emerging mediaI.
I've successfully managed businesses at scale @ including ownership of $120M P&L, driving
contribution margin up from 18.5% to 22%, and portfolio advertiser churn down from 60% to 49%
YoY. I've led cross@functional teams as small as three and as large as fifteen @ with a focus on
fostering leadership and EQ@driven management, and can thrive as both a manager and individual
contributor.
As a strategist I've developed business and marketing plans within the digital media realm, and have
presented/defended my thinking to engineering, executive, product, and client teams. I can explain
the difference between PPC, CPM, Like and Impression to both the product analyst and the mom and
pop small business, just entering into the world of online/digital advertising.
As a published local media industry analyst I've spoken at tech/media conferences on topics related
to SMB/Local Media and marketing, and am often referenced as an expert on SMB marketing by
tech, media, and advertising publications like AdWeek, Forbes and PandoDaily.

2. February 2015 | References available upon request.
http://www.linkedin.com/in/abidc
ABID MAHMOOD CHAUDHRY
1127 Winchester Ave. #7 | Glendale, CA 91201 | ph. 202.370.7878 | abid.chaudhry@gmail.com
Focused on Building Usage, Monetization, and Customer LTV Entrepreneurial Business Manager with $120M+ P&L Management Experience
Subject Matter Expertise of Digital Advertising & Marketing Proven Record of Impacting + Influencing Business Decisions & Strategy
EXPERIENCE & BACKGROUND
SENIOR DIRECTOR / INDUSTRY STRATEGY + INDUSTRY ANALYST BIA/KELSEY / LOS ANGELES, CA / 11.2013 – RIGHT NOW
Dualcrole within BIA/Kelsey, tasked with driving industry thought leadership and strategy within local digital media and marketing
industry. Worked with clients across size and revenue spectrum in developing product strategy and GTM planning initiatives. As Industry
Analyst, tasked with acting as public voice and expert on digital media and marketing landscape.
!! Managed $1.3M strategy/advisory consulting portfolio. Selected
clients: Google, Yahoo, GoDaddy, ReachLocal, YP Holdings,
Endurance International, TimeWarner Cable.
!! Led client strategy engagements managing crosscfunctional
teams of 15+ towards goal of defining and executing actionable
gameplans.
!! Served as advisor and contributor to client executive teams,
providing tactical/strategic guidance; published whitepapers and
spoke at 10+ industry events providing thought leadership.
!! Provided incdepth research and strategic analysis on local
media industry, covering product strategy, SMB monetization,
legacyctocdigital media enterprise transformation, etc.
DIRECTOR / PRODUCT STRATEGY TALUS LABS / LOS ANGELES, CA / 04.2012 – 06.2013
Core responsibilities included developing and executing product/market strategy for digital advertising start up; core mission based
around driving growth and profitability via ownership of product vision and roadmap. Lead all internal and external communication of
product strategy to ensure product direction support for Talus Labs’ overall strategy and goals.
!! Developed and executed industry marketing plan, product,
and marketing strategy c engaging with industry groups and
key digital media publications, blogs, etc.
!! Developed SMB approach narrative, including marketing
collateralization, webinars, in person training seminars, as well
as internal publications.
!! Drove small business marketing communications strategy,
on behalf of global reseller partners jBerry Co., Sensis, etc.k
!! Provided thought leadership around how to engage and
partner with SMB advertisers across verticals and geographies.
SENIOR PRODUCT MARKETING MANAGER / SEARCH PRODUCTS AT&T / GLENDALE, CA / 08.2011 – 04.2012
Lead Channel/Market ownership for nationwide Search Marketing channel. Primary goals included successful SEO product launch,
revenue expansion, product development strategy and acting as subject matter expert across teams.
!! Internal/external subject matter expert for Search Marketing,
‘face of product’ for 1200+ nationwide sales team.
!! Launched SEO Product across 24 states, engaging sales teams
with market collateral, training, and in person strategy sessions.
!! Ideated, developed and deployed largecscale product
positioning, messaging and communication processes.
!! Engaged in continual market analysis to maintain competitive
views, steering product through fast emerging SMB search
marketing
!! Developed nationwide goctocmarket planning for launch of
Search Engine Optimization product YP SEO.
!! Led new product development planning with product
management, engineering and sales teams based on market
response.
SENIOR BUSINESS MANAGER / SEARCH PRODUCTS AT&T / GLENDALE, CA / 04.2010 – 08.2011
Ownership of YP Connect business unit, AT&T's SMB SEM product, with 120M+ P&L responsibility. Goals included product growth via
revenue expansion, advertiser churn reduction, margin management, as well as ongoing product management.
!! Accountable for business performance P&L and market
goals for $120M Search Engine and Online Marketing
product.
!! Led crosscfunctional execution of multiple projects designed to
drive revenue growth, margin control, and churn management.
!! Conducted detailed business/financial analysis to build
business plans, prioritize initiatives and guide resourcing.
!! Designed and developed strategic planning using market
intelligence, advertiser feedback, and internal contribution
margin goals.

3. February 2015 | References available upon request.
http://www.linkedin.com/in/abidc
PRODUCT MANAGER / IYP+ LOCAL DIRECTORY PRODUCTS INTELLIGENX / HERNDON, VA / 08.2008 – 03.2010
Managed strategy and implementation for Discovery Engine and AdOptimizer products at 411.ca; designed and deployed market
strategy for premisecbased sales channel – while maintaining product strategy and roadmaps.
!! Developed products using Intelligenx Discovery Engine at
411.ca, 6 million unique visitors/over 20 million searches.
!! Monitored local media industry and communicated market
insights to executive, sales and SMB outreach teams.
!! Drove requirements for listing and data quality; maintaining
product roadmap focused on usage and monetization
goals.
!! Partnered with product management to craft market driven
product roadmaps, features and design for online yellow page
product.
PRODUCT MANAGER / MOBILE PRODUCTS ASTEGIC MOBILE SPECTRUM / MCLEAN, VA / 08.2006 – 08.2008
Managed product strategy for Mobile Spectrum – a hybrid web and mobile based application suite for industrial and military field
workers to dynamically build and deploy protocol and maintenance inspections to remote locations
!! Coordinated and led weekly product review calls with
team to assess goal achievement and closed/pending
issues, deals and opportunities.
!! Defined implementation guidelines for trial installations, quotas
for sales staff, and assisted in support functions to provide
intelligence on potential leads.
BUSINESS ANALYST / FUND ADMINISTRATION MERRILL LYNCH / JACKSONVILLE, FL / 09.2005 – 08.2006
Responsible for requirements management and tracking for Oracle 9i accounting application upgrades and transitioning legacy
systems for intake into new accounting management portal.
!! Calculated fund financial breakpoint schedules, fund
mechanics, and accounting for reporting and fee
adjustment.
!! Managed timing and trading deadline management system to
coordinate activation of financial securities onto various global
markets on conflicting time schedules.
EDUCATION & APPLICABLE SKILLSETS
BSBA, INTERNATIONAL FINANCE THE AMERICAN UNIVERSITY / WASHINGTON DC / 2004
PresidentcKogod School of Business Investment Fund, TreasurercAU College Democrats, Class Rep Muslim Students Assoc.
ParticipantcKogod Business Case Competition j2004k, AU Muslim Students Association, Student RepcAmerican University Faculty Senate
!! Capability Maturity Model jCMMIk Level II – Process
Champion for Client Engagement
!! Applications: Microsoft Office, SharePoint, Project, Access, Visio,
FrontPage, Adobe Photoshop, Adobe Illustrator, Mac OS X,
Netsuite, Aprimo, MS Project, Wordpress, and most other
business systems.
SELECTED MEDIA CITATIONS/MENTIONS
Forbes.com, September 18, 2014
“The Inbound Call: A Marketer’s Most
Valuable Asset?”
AdWeek.com, August 10, 2014
“Would You Tweet for These FlipAFlops?”
NetNewsCheck.com, January 24, 2014
“SMBs Seen to Embrace ‘NonAAdvertising’
Screenwerk.com, August 26, 2013
“By Popular Demand: Local Media
Landscape Graphic”
expertIP/AllStream Blog, September 25, 2014
“What ‘local’ Means in a Digital Retail
Context”
EcCommerce Times, September 25, 2014
“AmazonFresh, USPS Could Be Marriage
Made in Heaven”
PandoDaily, July 30, 2014
“Is This the Next SaaS Unicorn?”
AdWeek.com, August 31, 2014
“Social Activism Becomes a Thing for
Brands, Thanks to the Ice Bucket
Challenge”

4. Page6
Abid Chaudhry
Industry Strategy & Insight at BIA/Kelsey
abid.chaudhry@gmail.com
20 people have recommended Abid
"Abid has all the tools to be a talented leader for any company. His experience in Product Strategy, Marketing
and Business Development combined with his ability to focus on the big picture while executing tactically
will make him an asset anywhere he goes throughout his career. But beyond this, Abid's greatest strength is
his ability to connect with people: his emotional IQ is second to none. I would happily work with Abid again
and recommend him wholeheartedly."
— Chris O'Connell, Sr. Manager, Business Development / Director of Product Marketing, Gumiyo
(acquired by Talus Labs), worked directly with Abid at Talus Labs
"Abid was the first person I mustered up the courage to talk to at ATT. As soon as he opened his mouth it
was apparent he was the living, breathing, pulse for the latest innovations in online advertising. His larger-
than-life persona vigorously animates and evangelizes the products and industry he represents. I've observed
his relentless hustle for results in raising the bottom line across our multi million dollar product portfolios.
I consider him a force of nature in the interactive sector, whom has a gift for making the people around him
rise to their true potential. If there is a top, Abid will find it, and arrive, clad as usual in svelte attire. My best
to you, ~Evan Peelle"
— Evan Peelle, SEM Analyst, Business Consultant, AT&T Advertising Solutions, worked directly with Abid
at AT&T Ad Solutions
"I worked very closely with Abid when he had direct responsibility (i.e. P&L) for a very high revenue (100M
+) Search Engine Marketing product. He joined our group during a very difficult transition time, and when
he left, had literally turned the product around (reversing negative KPI trends and restoring high performance
of the product). I think what is interesting about Abid is that he is much brighter than he lets on, since his
primary focus is on building relationships with people. I don't think I would be alone in saying that he is a
master in this department. I don't think I've observed an interaction between him and another person that
didn't end with them both: being more on his side of the issue AND walking away with an increased sense of
liking and affiliation towards him -- and this includes some very difficult people I know personally! So, given
all the above, it should be no surprise to anyone that he had alot of success in this position -- a combination
of an analytic and agile mind with gifted levels of emotional IQ and charisma has always been the secret
of success of all top executives and politicians. As far as I see it, Abid can choose either of those paths,

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and I would have no problem placing large bets that he would achieve stellar success in either or both. Any
organization would be very lucky to get him."
— Scott Edwards, Associate Director, Performance & Bid Management, Search Engine Marketing, AT&T
Interactive, worked directly with Abid at AT&T Interactive
"Abid's expertise and commitment to improve the quality and overall product revenue are best in class. It is
truly a pleasure to work with Abid and his product team."
— Anthony Bratti, Regional Vice President of Interactive Advertising Sales, AT&T Advertising
Solutions, managed Abid indirectly at AT&T Interactive
"In the time that I've worked with Abid he has shown an incredibly drive and passion for the product we work
on and is tireless in his pursuit for streamlining processes and improved relations for all parties involved. He
puts in endless hours to make sure that he's available for any questions and doesn't shy away from any task
that will drive the product forward. I would happily work with Abid on any future business ventures."
— Mike Martin, Supervisor, Campaign Management, Marchex, was a consultant or contractor to Abid at
AT&T Interactive
"Abid's contributions to the continuing development of Search for AT&T are many. He has taken the leading
role in defining and streamlining previously ambiguous policies. His ability to set foundational rules quickly
and keep to them when needed ensures efficient and consistent communication and action across all affected
teams. As one of the chief faces of the product, Abid puts in seemingly ridiculous hours - sometimes on calls
at 4 AM to support the East coast or emailing in the middle of the night and weekends. Abid's determination
to keep all groups, internally and externally, on an even plane demonstrates a tireless devotion to his position.
Quick on his feet and not deterred by the "tough questions," he is a valuable asset for setting expectations and
adapting the product's focus to the constantly-changing Search industry."
— Steve Hartley, Senior Analyst, Search Engine Marketing, AT&T Advertising Solutions, worked with Abid
at AT&T Interactive
"My relationship to Abid was that of Help Desk guy. We got to know each other in a limited fashion through
desktop support calls, and our mutual membership in the company's Toastmasters club. He has a passion and
dedication to his work. A good-natured man, he can also engage you in stimulating conversation on a wide
range of topics. He can count himself a part of the growing population of "Mac Geeks." I would definitely
want to work with Abid in the future."
— Brad Chapman, Help Desk Specialist, AT&T Interactive, worked with Abid at AT&T Interactive
"I worked with Abid for almost 2 years at Intelligenx and found him to be one of the most creative,
innovative, and results driven people I have had the opportunity to meet. He is a great team-player and always

6. Page8
is current on the latest technologies. Abid's work ethic and drive will ensure his success in any endeavor he
decides to undertake. I would love to have the opportunity to work with Abid again."
— Jean Demarest, SPHR, Operations Manager, Intelligenx - formerly i411, worked with Abid at
Intelligenx
"I met Abid long time ago, and from the first moment I understood his professionalism, his ability to clearly
understand how to translate technical issues to a simple and easy message. With the passing of the daily
work, it became clear the deep commitment to both, the work the Company and the needs of different groups
even when it was not his direct responsibility. I have no doubt that Abid’s potential is enormous; he can
overcome any obstacle, even during the most complex and adverse circumstances. He is a person who has
a lot to give, I really hope that those new teams where he participate realize his potential and leave it free to
create, they will not regret it, since his limits are extremely high."
— Pablo Abdian, VP IberoAmerica, IntelligenX - Formerly i411, managed Abid indirectly at Intelligenx
"Abid is a great mix of business and technology. We worked together as Product Managers on various
global local search websites and IYP's and I was always impressed by his ability to connect with people,
simplify complex processes and technologies, and somehow figure out ways to create revenue opportunities
in innovative ways. He's a great communicator, team player, and a very sharp technology business leader."
— Fernando Fernandez, Product Manager, Intelligenx - formerly i411, worked directly with Abid at
Intelligenx
"I worked with Abid briefly at Intelligenx, but its hard to miss how sharp and creative he is. Very technology
& industry savvy (local search, sales, marketing, publishing, mobile). Committed and gets things done."
— Pallavi Gangaiah, Project Manager, Intelligenx, worked with Abid at Intelligenx
"Abid is an excellent product manager - in addition to being driven to develop and deliver professionally and
with excellence, he is also highly entrepreneurial. He loves technology and is always well-versed in the latest
and greatest of his field and many others."
— Zubair Talib, Chief Technology Officer, Intelligenx, managed Abid indirectly at Intelligenx
"I have known Abid since he was in college, and so this is in some ways a personal recommendation, which
I feel is just as important as a professional one. I have seen Abid "behind the scenes," as it were. The things i
admire most about his work are 1) his amazing ability to inspire loyalty and enthusiasm in his coworkers and
the people he manages. 2) His excitement about his work. He quickly determines the most interesting aspect
of any project he is working on, and pinpoints what will get consumers and the public excited, and he brings
that joy in technology and business to his work, which makes for a better product."

7. Page9
— Emily Johnson, Technical Documention: Writer and Editor, AppNexus, was with another company when
working with Abid at 411.ca
"I have known Abid for over 12 months. We worked closely together on development and deployment of
local search solutions for 411.ca in Canada. I found Abid a pleasure to work with. He is a n excellent Product/
Project Manager. He has an extensive knowledge of new technologies, especially in the mobile area. He is
very enthusiastic, and well liked by others. In the area of local search he was very quick to understand both
the challenges and opportunities associated with the business."
— Bob Lougheed, Owner, Kaniva BV, was with another company when working with Abid at 411.ca
"I have known Abid in professional capacity for over a year now and have had the opportunity to work
closely with him on a web based enterprise data collection platform geared towards mobility. He has great
people skills, and this helps him reach out to our clients and easily establish long lasting relationships to help
drive business in. His geeky nature and quick grasp of market knowledge helps him understand technology
and develop strategies for successfully launching products and capturing the market. He knows how to work
well with team members from all sides - executives, technologists, functional, etc, and I'd work with him
again any day. Good luck Abid!"
— Devendra Arole, Senior Business Analyst, Astegic, worked directly with Abid at Mobile Spectrum LLC
"Abid is one of the smartest, hardest working and insightful managers of people and time I ever knew. He
is an extraordinary enabler, able to put people and job requirements together in a way that clients/customers
loved. In my time working with him, I learned a great deal about truly finding the client's needs and then
exceeding their expectations in serving them. I highly recommend him to any manager or hiring executive."
— Nash Nazar (paramountsoft[at]gmail.com), Manager - Resources, Astegic Inc (http://
www.astegic.com), worked with Abid at Mobile Spectrum LLC
"Abid is an excellent project manager in terms of dealing with clients, establishing new relationships, and
fostering existing ones. Additionally he has a strong vision for tranlsating clients needs for the product into
actual functionality delivered. While under Abid's watch the m-Inspector product was able to significantly
increase market penetration."
— Brett Johnson, Technical Manager (Director of Technology), Astegic Inc, worked directly with Abid at
Mobile Spectrum LLC
"Abid is a sharp, detail-oriented Product Manager who is capable of excelling at a variety of business roles;
while maintaining a high degree of professionalism."
— Christopher Scordo PMP, Technical Director, VMD Systems Integrators, was with another company
when working with Abid at Mobile Spectrum LLC

8. Page10
"Abid makes things happen with the experience of a seasoned veteran. His intelligence and ability to connect
with people is amazing!"
— Jeannette King, MBA, PMP, ITIL Expert, President & CEO, SRE, Inc, managed Abid indirectly at
Astegic
"Abid provided financial project work for one of our clients and they were sad to lose him when he took
a permanent analyst job with another company. Abid, we would happily work with you again anytime!
Khristie"
— Khristie Andrus, Vice President, JustinBradley, managed Abid at Justin Bradley
Contact Abid on LinkedIn