A copy of the Creative Leader slides from the Business Link West Midlands session held on Monday 22 February 10 from Alec McPhedran of Skills Channel TV.

1. CHALLENGING TIMES FOR CREATIVE LEADERS BUSINESS LINK WEST MIDLANDS ALEC MCPHEDRAN, SKILLS CHANNEL TV

2. CHALLENGING TIMES FOR CREATIVE LEADERS CHALLENGING TIMES FOR CREATIVE LEADERS Thoughts for moving forward

3. CHALLENGING TIMES FOR CREATIVE LEADERS CHALLENGING TIMES FOR CREATIVE LEADERS Thoughts for moving forward

5. CHALLENGING TIMES FOR CREATIVE LEADERS Advertising budgets falling Contract values shrinking Up against ‘Bedroom Britain’ Keeping up with technology Platforms racing ahead (i.e. 3DTV) Competitors risking low costs

6. CHALLENGING TIMES FOR CREATIVE LEADERS Applying simple but practical ‘business type stuff’ in creative businesses

7. CHALLENGING TIMES FOR CREATIVE LEADERS Be clear of where you are going and who you are Tell your team In business speak – focus on the vision

8. CHALLENGING TIMES FOR CREATIVE LEADERS Manage by objectives Everyone must have a clear purpose and measurable targets If you are paying wages, what is THEIR return on your investment?

9. CHALLENGING TIMES FOR CREATIVE LEADERS Develop your own talent Continually develop by training, coaching and encouraging self development Push the talent, move out under performers

10. CHALLENGING TIMES FOR CREATIVE LEADERS Involve your team in decision making Utilise and cash in on your creative talent Don’t stiffle ideas – innovate

11. CHALLENGING TIMES FOR CREATIVE LEADERS Promote and reward success Refocus under performance

12. CHALLENGING TIMES FOR CREATIVE LEADERS Constantly monitor direction Immediately re-set and re-communicate in change

13. CHALLENGING TIMES FOR CREATIVE LEADERS 1. Clear Vision 2. Set clear objectives 3. Constantly develop your talent 4. Involve your team 5. Reward success 6. Monitor and set new direction

14. CHALLENGING TIMES FOR CREATIVE LEADERS Are you a Leader or a Manager? Managers have employees Leaders have followers

15. CHALLENGING TIMES FOR CREATIVE LEADERS The best prediction of your future is whatever you believe it will be. Alec McPhedran Skills Channel TV

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