Discover what shaped the insurance industry in Indonesia and what brands were doing during ramadhan in Indonesia. Contain common themes, social media reach and most active brands on Twitter and the media.

1. Social Media Analysis On The Insurance
Industry During Ramadhan 2014

2. Table
of
Contents
1. Table of Contents
2. Forward & Introduction
3. Approach & Methodology
4. Key Findings
5. Overall Digital Buzz
6. Buzz Trend
7. Buzz Words
8. Brand Share of Voice
9. Most Viral Links & Content
10. Positive Impact
11. Negative Impact
12. Key Influencers
13. Most Viral Tweets
14. Noteworthy Media & Blog Posts

3. Forward
&
Introduc5on
v Sonar uses a keyword based approach to extract conversations containing
pre-defined tracked keywords
v Data sources include 100% Twitter Firehouse, Facebook Open Graph, 18
prominent Indonesian media sites and 5 most active forums
v All captured conversations are limited to Bahasa Indonesia
v For sentiment analysis, Sonar uses Natural Language Processing with positive
& negative values assign to each keyword.
v All data used during the complication of this report is open public data. No
passwords or access contol was utilized
v The data range used for this report is from June 27th 2014 to July 6th 2014
[27/06/2014 – 26/07/2014]

4. Keywords and Parameters that were used to compile this report
Keywords
Language
Channels
Asuransi
Indonesia
Media, Forums, Twitter,
Facebook, Blogs
Forward
&
Introduc5on

5. Forward
&
Introduc5on
Key
Findings
v The only “visible” brand with a Ramadhan digital activation was Cigna in a joint-promotion
with Telkomsel subscribers
v Social Media conversations and mentions in the insurance industry mostly
talked about insurance claims and which insurance companies are the best in
Indonesia
v Prudential is the most talked about insurance company in the industry.
Prudential also has several “community” accounts that generate a fair amount
of buzz
v Recent articles mostly talk about tips on choosing the right auto insurance and
companies that offer free insurance to people who uses their product or brand
v @prudentual_1 is the most influential unoffical branded account on Twitter

6. Cross-platform social media activity
indicates an average engagement
rate of 0.4 per post.
Fun fact twitter accounts and insurance
news generated the most engagements,
while brand accounts, despite actively
posting updates did not seem to catch
on with the audience
Overall Digital Buzz
47
Social
Media
Ac5vity
11
19
Posts
Authors
Engagements
*
Numbers
presented
in
thousands
The Post-to-Author rate also underlines
the fact that mostly the same accounts
and sources are re-posting and
regenerating existing content

7. Buzz
Trends
&
Noteable
Peeks
in
Conversa5on

8. Buzz
Words
Prudential and accident related
insurance packages we’re the most
discussed. Mainly due to the
“mudik” season.

9. Brand
Share
of
Voice
5446
634
437
335
266
82
79
55
6000
5000
4000
3000
2000
1000
0
Pruden@al
Cigna
AXA
Bumiputera
Adira
Manulife
Sequis
ACA
Posts
The massive edge prudential has in
social media buzz was mainly
attributed to the number of unofficial
and community accounts circulating
Cigna’s buzz during ramadhan mas
pushed by it’s partnership with
Telkomsel, offering free insurance
packages to subscribers travelling
or ‘mudik’ during the month

10. Media
Coverage
BeritaSatu’s coverage of the
Telkomsel-Signa partnership
dominated headlines in insurance,
while other portal basically picked
up issues such as global and claim
issues
Local
Online
Media
Portal
Coverage
of
Insurance
92
76
69
50
47
37
33
28
18
15
13
1
100
90
80
70
60
50
40
30
20
10
0
Ar@cles

11. Most
Viral
Links
&
Content
Post
Original Reach
Viral Reach
Main-main Kata yang berhubungan dengan asuransi berhadiah Jutaan
Rupiah di Facebook http://t.co/3BTrMFUW83
91,772
749,425
KPPU Minta OJK Cegah Monopoli Kredit Mikro dan Penjualan Asuransi: Komisi Pengawas Persaingan Usah
a (KPPU) mem... http://t.co/NCLzvWolsN
4,359
300,306
@sandiuno Pak, bole bantu RT: Tmn2 yg sdh jadi nasabah dari asuransi jiwa kiranya berkenan utk isi kuesio
ner ini: http://t.co/PiCp6V2v5i
115
267,994
Beli Produk GT Radial, Dapatkan Asuransi Gratis Buat Mudik http://t.co/VxIK2udprF http://t.co/
9CRzNZAm9C
13,003
248,009
Perusahan asuransi TERBAIK DI INDONESIA http://t.co/h4v5CB0S0R
276
246,530
Sikap sales asuransi bank mega yg memaksa... http://t.co/pxowXmLran
276
246,485
asuransi untuk mobil anda http://t.co/eMbXpVBFMK
55
246,471
Ini BPJS ku. Mana BPJS mu? :) #bpjs #jkn #healthpromotion #asuransi #indonesia http://t.co/DvXLHK79nv
464
246,435
Penjelasan Lengkap mengenai Polis Asuransi http://t.co/n3JeCn2Siq
976
246,426
Solidaritas kami dari segenap karyawan Asuransi Bangun Askrida Cabang Makassar untuk palestina @ACTf
orHumanity http://t.co/XlIr8BHf7
191
217,073

12. Posi5ve
Impact
Analysis
Author
Nega@f
Post
Viral
Reach
Risman @isco29
Main-main
Kata yang berhubungan dengan asuransi berhadiah Jutaan R
upiah di Facebook http://t.co/3BTrMFUW83
749425
kabarotomotif.com @kaba
rotomofif
Beli Produk GT Radial, Dapatkan Asuransi Gratis Buat Mudik http:/
/t.co/VxIK2udprF http://t.co/9CRzNZAm9C
248009
Saham Bagus @Saham_B
agus
Industri asuransi Indonesia merupakan salah satu industri yang aka
n mendapatkan keuntungan dari penduduk muda Indonesia 250 jut
a orang.
247570
Catatan Jokowi @72wi
Perusahan asuransi TERBAIK DI INDONESIA http://t.co/
h4v5CB0S0R
246530
Yuninda Fajar K.H @yunin
daTS
Ini BPJS ku. Mana BPJS mu? :) #bpjs #jkn #healthpromotion #asur
ansi #indonesia http://t.co/DvXLHK79nv
246435
Garda Oto @GardaOto
Asuransi Astra memiliki layanan Garda Siaga ERA 24jam. Apakah k
epanjangan dari ERA? #GOquiz
163763
Ephra Tosadu @Efraee
Butuh informasi rumah sakit yang menerima asuransi prudential bu
at operasi keloid @infomalang
144809
EquityLifeIndonesia @Equi
tyLifeInd
Kalau mampir ke @7ElevenID selama perjalanan mudik, yuk sekalia
n aktifkan Asuransi Mudik Nyaman, perlindungannya s/
d 100 juta >>...
133657
NikoMoki @NikoMoki
ayuk sadar asuransi @apaajaIKLAN @JatengIKLAN @cumiklan @Ikl
an_TerUpdate @kicaupromo #manodo #bekasi #bogor #depok http
://t.co/F11b74bH0e
103059
Ayo Berbagi Info @Jogjah
otspot
News Update: Telkomsel Asuransi,asuransikan Semua Pelanggan -
Telkomsel dan Cigna melakukan kerjasama memberikan Asuransi,a
suransi k... http://t.co/Lbg4VgvDLt
87974
A post regarding Bank Mega’s “more-than-
aggressive” sales style generated to
most negative buzz in the form of
complaints on twitter, carried also by
influential accounts

13. Author
Posi@ve
Post
Viral Reach
Catatan Jokowi
@72wi
Sikap sales asuransi bank mega yg memaksa... http://t.co/
pxowXmLran
246485
Faktanya Faktanya WOW
@WOWFAKTA
Dahulu kala, tahun 1700an di Inggris, Anda bisa membeli asuran
si jika kalau-kalau Anda nanti masuk neraka.
172939
Agung Ziaulhaq @Agung
Zia
Pindahin polis asuransi ke sedekah jadi 32jt KONTAN!!"@SRberg
erak: Cnt keajaiban dr sedekah yg pernah sahabat alami adlh __
_ #HikmahSedekah"
32846
Kopi Luwak Indonesia @
KOPILUWAK_Post
#BdgNgopi Anggota DPRD Kab. Bandung Keluhkan Asuransi Ke
sehatan http://t.co/s0KFZpOGqO --------- @mazNot°◡°
23429
Mata Najwa @MataNajwa
Padahal setiap hari pekerjaannya berhadapan dgn kematian. As
uransi hanya pd Tuhan” AKBP Deonijiu #MN
18596
7jib! @69withKyu
SEANDAINYA ASURANSI "BPJS" BAKALAN BANTUIN FANGIRL
GILA KAYA ELF .-.
12512
Ba2ng_Keren @Ba2ng_K
eren
Hsl korupsi Raden Nuh dr PT. Berdikari Asuransi di pke utk men
dirikan partai politik, namun gagal total tanoa kader. @TM2000B
ack
3650
UnitedMansion @United
Mansion
Higuain ngolongin Kompany, Susah kalo mau kawin ama karyaw
an Asuransi.
3617
oelpha aja @oelpha
teman lama yang baru nongol menyapa lagi setelah bertahun los
t contact itu biasanya kalo ga nawarin asuransi, MLM, ya kampa
nye capres
3437
Ba2ng Keren @Ba2ng_ke
ren
5. R. Nuh S3 acc. asuransi,Asuransi prnh menjbt dir. PT. Berdikar
i asuransi,Asuransi (Persero), tp dpecat olh Meneg BUMN krn K
ORUPSI miliaran Rp. @TM2000Back
3416
Tribunnews.com @tribu
nnews
Klinik Foto Medis di Australia Manfaatkan Kelemahan Asuransi K
esehatan http://t.co/Bpj5U4vhZ9
3301
Nega5ve
Impact
Analysis

14. Engagement
Analysis
0
2000000
4000000
6000000
8000000
10000000
12000000
14000000
16000000
18000000
kabarotomo@f
nurhendraa
KabarHariIni_ID
BloombergTVID
kabarde@knews
EquityLifeInd
fc_bnilife
marke@ng_adira
WOWKaskus
kotamie_ID
72wi
574LK
GardaOto
WOWFAKTA
acaasuransi
NioMoki
isco29
Asuransii
pruden@al_1
Viral
Reach
Original
Reach
@prudential_1 – an unofficial
account proved extremely
effective in pushing insurance
topics virally
No official brand presence in
insurance topics within the top
20 industry influencers
@kabarotomotif – a
community portal could be a
potential buzzer for companies
focusing on auto insurance

15. A personal Account belonging
to a user named Risman has
become a potential influence
with the most viral reach and
appeal regarding an insurance
related quiz
Post
Analysis

16. Post
Analysis
Noteworthy
Media
&
Blog
Posts

17. How’s Your Brand Doing?
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