With the rate that the world is changing, all industries – especially the automotive industry – must work hard to keep up. That includes following trends, as well as the gradual shift towards all things digital. That’s where digital marketing comes into play. Digital marketing is used when a brand or company wants to connect with clients through the internet or other forms of digital communication. Full article: http://amigomga.net/digital-marketing-and-dealing-in-the-auto-industry/

2. With the rate that the world is changing, all
industries – especially the automotive industry –
must work hard to keep up. That includes following
trends, as well as the gradual shift towards all
things digital.

3. Digital
marketing
That’s where digital marketing
comes into play. Digital
marketing is used when a brand
or company wants to connect
with clients through the internet
or other forms of digital
communication.

4. Given the rise of online
shopping, it was inevitable
that people would someday
expect to browse for cars
online. Now potential
customers can research the
cars they want, local
dealers, and so much more.
ONLINE
PRESENCE

5. Social Media
E-Mail Blasts
Review Sites
Online Ads
ONLINE
OPPORTUNITIES
According to CMO Council, one in four people
thinking about buying a new car will head to
social media first. Here they’ll begin their
research by checking with friends and looking for
word-of-mouth recommendations.

6. It’s easy to imagine how car dealerships can take advantage of this
growing trend. By increasing their presence on social media, they
can help get their name into the earliest processes for car
shopping.
Having a presence on social media goes beyond have a profile or
account. Companies must also take advantage of social media
advertising. These are targeted ads, usually generated according to
a user’s browsing history and location, which are quite impactful.
Social Media

7. Search Engine Optimization
Search Engine Optimization
(SEO) aims to ensure that your
website is one of the top
search results when certain
terms are used.
For example, a car dealership
would want their name to pop
up when somebody searched
for local car outlets.

8. When handled correctly, SEO is a powerful tool for
digital marketing. Combined with social media ads, it all
but guarantees that the right clients will see what you
want, which in turn will drive traffic and sales.

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