6. American Marketing Association:
"The activity, set of institutions and processes for
creating, communicating, delivering, and
exchanging offerings that have value for
customers, clients, partners, and society at large."
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29. برایبازیخودپرکنید:
"For (target customer) who (statement of the need or
opportunity), the (product name) is a (product category)
that (statement of key benefit – that is, compelling
reason to buy). Unlike (primary competitive alternative),
our product (statement of primary differentiation)."
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