- what is difference between digital marketer and growth hacker? - how can we use growth hacking to increasing revenue ? - how can Data analysis can improve growth hacking process in your startup / company ? - how can company / startup using growth hacking step by step ? - is growth hacking hype or not ? - is growth hacking depend on person or not ? and the other answer about growth hacking ....

1. Growth Hacking &
Data analysis
By : Amirhossein Seghatoleslami
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2. About me
• Growth Consultant in Fadak Trains
• Growth consultant in TravelStart.com
• Travelstart is a pioneer of online travel
• Achieve 25% market share of competitor in Iran in less than 100 days
• Co-founder of "Rahin" B2B cloud platform
• Point to point in less than 13 months
• Co-founder of Foodchi Bot
• Sold 7 month after launch to Chilivery (Netbarg)
• Founder of Iran Gamification Association
• Founder of “Roshdino” Organization
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3. What is behind story ?
•‫کافی‬ ‫وارد‬ ‫نفر‬ ‫یک‬‫شاپ‬‫کافی‬ ‫مسئول‬ ‫به‬ ‫شود‬ ‫می‬
‫شاپ‬، ‫بدید‬ ‫من‬ ‫به‬ ‫آب‬ ‫لیوان‬ ‫یک‬ ‫که‬ ‫گوید‬ ‫می‬
‫کافی‬ ‫مسئول‬‫شاپ‬‫تفنگشو‬‫و‬ ‫میاره‬ ‫در‬‫میزاره‬
‫روی‬‫پیشونی‬‫رود‬ ‫می‬ ‫و‬ ‫کند‬ ‫می‬ ‫تشکر‬ ‫شخص‬ ، ‫طرف‬
!
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4. Unconventional methods ….
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5. 5

6. Craigslist Hack
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7. Growth by hack
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8. Dropbox Growth
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9. Why is Growth hacking ?
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10. What is Growth hacking ?
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11. Growth hackers VS Digital Marketers
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12. User Acquisition
This section
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13. 13

14. Customer intent
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15. User acquisition channel by type
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16. User Acquisition by framework
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17. Top line growth
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18. 18

19. •Is it relay time to scale ?
•Have we reached
•Product/market fit ?
•How can we answer these questions ?
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20. How would you feel if you could no longer use my product ?
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21. 21

22. What is the
Core user value
Of the very disappointed ?
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23. You don’t need 10000000 of users .
You need +10 that love it
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24. Ask these questions …
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25. Talk to your users
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26. 26

27. 27

28. 28

29. 29

30. 30

31. 31

32. 32

33. Test that it works with
5-Second tests
Usabilityhub.com
Its free for your tester
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34. Show core value in
First User Experience
= User Onboarding
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35. Define steps of the ideal
First User Experience
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36. User Onboarding
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37. User Onboarding
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38. Sign up
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39. Download the app
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40. Welcome
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41. Getting Started
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42. Mobile app ? Check out Uxarchive.com
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43. Best examples of user onboarding ever ?
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44. Measure , Test, Iterate !
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45. Measure / Track
Your website performance
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46. hard data and soft data
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47. 47

48. Your best friends
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49. Pirate Metrics !
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50. UTM Trackers
with google URL builder
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51. Which acquisition channels are working for us ?
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52. How are they working down the funnel ?
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53. Keep track of your UTM rules
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54. Why are we using these ?
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55. What metrics
Should we be measuring ?
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56. Who is our customer ?
What do they want to achieve with
our product ?
How does this translate into website
event ?
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57. Step 1 : Define key business Objective
DigiKala
= Sell Digital Stuff (not any more  )
Eghamat24
= Booking Hotels
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58. Step 2 : Define KPIs
Digikala
= # of Digital Stuffs sold
Eghamat24
1.# of room booked
2. # of hotel put up
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59. Step 3 : Define the conversion funnel
DigiKala
Home page > Product page > Checkout > Sign up > pay
Eghamat24
????
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60. Step 4 : Define your Segmentation Criteria
Traffic Source
Location
New VS. Returning
Man VS. Woman
Mobile VS. Webapp
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61. Step 5 : Define your objectives
= Sell 1000 stuff
+20% monthly increase
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62. Know where you are losing visitors
(and money)
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63. Know if users are retained
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64. Why ?
Is this happening ?
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65. 65

66. What is behind story (2)?
•‫مرده‬ ‫که‬ ‫شود‬ ‫می‬ ‫پیدا‬ ‫بیابان‬ ‫در‬ ‫لخت‬ ‫نفر‬ ‫یک‬
!‫افتاده‬ ‫کنارش‬ ‫سوخته‬ ‫نیمه‬ ‫کبریت‬ ‫یک‬ ‫و‬.
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67. Why do problems occure ?
= hypothesis on how to solve
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68. Talk to your users again and again
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69. Set up “exit surveys”
with Hotjar
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70. Usability testing with Hot jar
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71. See a drop > jump to Soft data > Hypothesis
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72. What to do with all these
hypothesis ?
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73. 73

74. A/B test your sign up forms !
• Optimizely.com
• Google optiomize
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75. A/B test your Value Proposition
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76. A/B test Imagery and colors
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77. A/B test testimonials
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78. A/B test referral page
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79. A/B test payment pages
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80. OMG
so much to test !!
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81. 81

82. Identify your
Most important pages
Top landing page
Top exit pages
Highest traffic page
Most expensive page
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83. 83

84. Potential 1-10
Importance 1-10
Ease 1-10
= Sum 3-30
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85. Even A/B testing ideas!!!
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86. Growth hacker tools
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87. Be careful
• There is no point in scaling if you have not reached
product/market fit (sean ellis recommends 40% of users should
be “very disappointed to lose your product”)
• Some growth hacks are not sustainable so only apply to very
early stages
• The term “Growth hacking” is used for everything and any thing
nowadays
• It doesn’t matter what you call it as long as it brings growth
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88. End part 1
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89. How can we use Heap Analytics ?
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90. Any question ?
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91. What is next Workshop ?
Growth Hacking and Branding
Me Dr Jabalameli
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92. Follow us on Roshdino channels
Search “Roshdino” in :
- Instagram
- Telegram
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