Electronic Marketing & the Global Distribution Network - 2008/2009 Group Presentation (Part 1 of 3) for Ilya Devers. (DOCUMENTING a Service & DEFINING Personas)

1. Order from General Ilya Devers, document a service… ShireenJasmin Ali Sameer Kumar AmirulHajiMohamad Kurt Laeubli

2. THE JOURNEY BEGINS …(in a junior Ferrari)

3. I want to ride a rollercoaster, can we go to Berjaya times-square…there is an amusement park

5. So Kurt, since you aaaalways complain about the bus services in KL, let’s do Rapid KL! I would suggest to choose a travel agency for this weeks’ project!?

6. I wouldn’t mind a foot-massage, how about fish spa?

9. I’m looking forward to take pictures of you guys puking on the rollercoaster….but first, pleeeease, let us feast.

10. Hurry up guys…can’t hold the monorail forever !!!

11. Lady of leisure out on shopping spree!

15. We met an uncle before…

16. …meeting our PAPA !!!

17. Awesome, I agree!!! Haha, you are pulling my leg, right?! Let us document Papa John’s service!!

23. Lady of leisure with 4!! Servants!!

24. Mmh, I like this Papa John’s guy!!

25. What makes them different?

26. “Mock” friendly staff

27. Pizza education

28. Transparent kitchen

29. Better ingredients, better Pizza

30. The ambience / Promoting as casual dining

31. Service Observations No. of waiters: more than 10 (too many) Time taken for serving: 15 minutes (appetizer), pizzas came at different interval Ambiance: good Taste: Better than Pizza Hut and Dominos Cost of food: Similar to Pizza Hut and Dominos Variety: Less than Pizza Hut

32. Kurt tackling Lisa The Manager to get the discount…..

33. Papa John’s corporate Q&A

34. ACHIEVEMENT???

35. 15 % DISCOUNT from…

36. …Lisa, the manager, if only we had thought of…

37. …the flood!!!

38. The End