A model to play with that explores the relationship between creativity, culture and heritage, particularly looking at the role of cultural funding organisations, such as Arts Council England

2. Creativity Culture Heritage This is a model to provoke discussion around the relationship between creativity, cultural support and heritage

3. Creativity Culture Heritage Like any model, this one will break if you play with it too much

4. Creativity

5. Creativity That’s anything that’s “creative”, novel or innovative.

6. Creativity That’s anything that’s “creative”, novel or innovative. It doesn’t have to be artistic - it could even be sporting, faith-based, industrial or technical

7. Creativity Culture Culture’s the “creative”, stuff that’s recognised and supported by society and society’s organisational constructs.

8. Culture Culture’s the “creative”, stuff that’s recognised and supported by society and society’s organisational constructs. It’s as if all of the creative stuff that happens is considered by society and its constructs (local authorities, funding bodies, government etc.)

9. All Creative Stuff Culture’s the “creative”, stuff that’s recognised and supported by society and society’s organisational constructs . It’s as if all of the creative stuff that happens is considered by society and its constructs (local authorities, funding bodies, government etc.)

10. And then some of this creative stuff, is deemed “worth” supporting All Creative Stuff

11. So it’s separated from all the other creative stuff and “chosen” for support All Creative Stuff

12. All Creative Stuff So it’s separated from all the other creative stuff and “chosen” for support

13. Creativity So it’s separated from all the other creative stuff and “chosen” for support

14. Creativity Culture And then it’s “supported” as culture

15. Creativity Culture And then it’s “supported” as culture

16. Creativity Culture Heritage Heritage is culture that’s been preserved for the future

17. Creativity Culture Heritage Heritage is culture that’s worth keeping

18. Creativity Culture Heritage It’s the “background” to society

19. Creativity Culture Heritage And it informs the type of creativity that a society engages in

20. Creativity Culture Heritage And it informs the type of creativity that a society engages in

21. Creativity Culture Heritage Like a fashion designer inspired by the costumes in the V&A

22. Creativity Culture Heritage As time goes by, creative phenomena work their way through this model

23. Creativity Culture Heritage As time goes by, creative phenomena work their way through this model

24. Creativity Culture Heritage “ Creative” endeavour is supported as culture

25. Creativity Culture Heritage “ Creative” endeavour is supported as culture

26. Creativity Culture Heritage “ Creative” endeavour is supported as culture

27. Creativity Culture Heritage Some culture is preserved as heritage

28. Creativity Culture Heritage Some culture is preserved as heritage

29. Creativity Culture Heritage Some culture is preserved as heritage

30. Creativity Culture Heritage Let’s think of an example…

31. Creativity Culture Heritage How about “Happy Slapping”?

32. Creativity Culture Heritage It’s not nice, but it’s certainly creative

33. Creativity Culture Heritage At the moment it’s here

34. Creativity Culture Heritage In a year or two someone like Ekow Eshun at the ICA will put out a call (maybe on MySpace) for a Festival of Happy Slaps

35. Creativity Culture Heritage That festival will live here

36. Creativity Culture Heritage Let’s call it “Creative Culture”

37. Creativity Culture Heritage They’ll do it for a couple of years, then maybe get a grant from the Arts Council or Westminster City Council. They may even have some sort of “representative” or “advocacy” organisation

38. Creativity Culture Heritage At that point, the Festival will live here

39. Creativity Culture Heritage After a few years, the festival will be well established.

40. Creativity Culture Heritage There might even be a schism

41. Creativity Culture Heritage As some people want to represent “the old school”, and others complain that the Happy Slapping world has moved on

42. Creativity Culture Heritage Their audience might be aging. They’ll will likely still have their grant-funding in place

43. Creativity Culture Heritage But by this time it may be supplanted by an “Organisational Development” grant, so they can “Develop Audiences” or maybe “Manage Change”

44. Creativity Culture Heritage By then, the Festival will live here

45. Creativity Culture Heritage Let’s call it “Heritage Culture”

46. Creativity Culture Heritage Eventually there will be a museum of Happy Slaps, or an organisation that exists to preserve the heritage of Happy Slapping (perhaps within a defined and understood vocabulary)

47. Creativity Culture Heritage This organisation will live here

48. Creativity Culture Heritage and will play a part in informing new creativity

49. Creativity Culture Heritage We’ve seen this phenomenon take place with many creative forms

50. Creativity Culture Heritage Hip-Hop dance, music and visual arts

51. Creativity Culture Heritage Jazz

52. Creativity Culture Heritage And it needn’t only be in a subsidised realm - Tribute Bands are the “Heritage” stage of garage band/genre-busting creativity

53. Creativity Culture Heritage Only instead of a grant, they’ll have a rack space in Virgin Megastore and an iTune category

54. Creativity Culture Heritage

55. Creativity Culture Heritage This model is designed to provoke discussion around the relationship between creativity, cultural support and heritage

56. Creativity Culture Heritage Like any model, this one will break if you play with it too much

57. Creativity Culture Heritage But let’s play with it anyway…

58. Creativity Culture Heritage

59. Creativity Culture Heritage Here are some questions that this model raises

74. Creativity Culture Heritage