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Más de Andrew Missingham (11)
Provocation not strategy
- 1. Why most strategy, created by strategists doesn't stick amissingham.com! me@amissingham.com
- 3. amissingham.com! me@amissingham.com Research Insight If you say you do...
- 4. amissingham.com! me@amissingham.com Research Insight Strategy If you say you do...
- 5. amissingham.com! me@amissingham.com Research Insight Strategy Thanks, a bunch, smart arse Then you might hear...
- 6. amissingham.com! me@amissingham.com Research Insight Strategy Thanks, a bunch, smart arse We could have told you that Then you might hear...
- 7. amissingham.com! me@amissingham.com Research Insight Strategy Thanks, a bunch, smart arse We could have told you that How much are we paying him again? Then you might hear...
- 8. amissingham.com! me@amissingham.com Research Insight Strategy Thanks, a bunch, smart arse We could have told you that How much are we paying him again? Make some space on the top shelf Then you might hear...
- 9. amissingham.com! me@amissingham.com Research Insight Strategy Thanks, a bunch, smart arse We could have told you that Make some space on the top shelf How much are we paying him again? Let’s just quietly BIN IT! Then you might hear...
- 11. amissingham.com! me@amissingham.com Research Insight That doesn't work, does it? Strategy
- 13. amissingham.com! me@amissingham.com Research Insight Provocation What was that again? You'll more likely hear...
- 14. amissingham.com! me@amissingham.com Research Insight Provocation What was that again? What does that mean to us? You'll more likely hear...
- 15. amissingham.com! me@amissingham.com Research Insight Provocation What was that again? What does that mean to us? What can we do about it? You'll more likely hear...
- 16. amissingham.com! me@amissingham.com Research Insight Provocation What was that again? Hey, maybe we need a strategy! What does that mean to us? What can we do about it? You'll more likely hear...
- 17. amissingham.com! me@amissingham.com Research Insight Provocation That leaves some head space
- 18. amissingham.com! me@amissingham.com Research Insight to co-create strategy Provocation Co-created! Strategy
- 19. amissingham.com! me@amissingham.com So, what do I do? Co-created! Strategy
- 20. amissingham.com! me@amissingham.com Co-created! Strategy Brand or business development So, what do I do?
- 21. amissingham.com! me@amissingham.com Co-created! Strategy Brand or business development Campaigns So, what do I do?
- 22. amissingham.com! me@amissingham.com Alighting research and insight at provocation, not strategy, ! is far more likely to result in strategy that sticks.