Happiest Minds Brand Story Summary
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How to create your brand Story? There are 9 ways to create your brand story. In this presentation, we are going to talk about how any company or product can create their own brand and what are the things company and brands should think before they go about spending marketing budgets. The key element for any brand is to get mindshare of their respective prospects. Uniqueness and Stickiness are the key.
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Happiest Minds Brand Story Summary
- 1. BRAND STORY
- 2. “In the factory we make cosmetics; in the drugstore we sell hope” —Charles Revson, Revlon Happiest Minds – Confidential
- 3. Focus is non-negotiable Disruptive Tech + Happiness Happiest Minds – Confidential
- 4. What's in a name? Happiest Minds – Confidential
- 5. But, majority of top 50 brand names do not describe what the company does Happiest Minds – Confidential What's in a name?
- 6. What's in our name? Happiest Minds – Confidential Our logo symbolism = Our Being Our Belonging Our Becoming ++
- 7. Show …. (a higher) Cause! Happiest Minds – Confidential Our Being
- 8. Happiest Minds – Confidential Our Being Source: Crown Business; December 27, 2011 Correlation between brand’s ability to serve a higher purpose and its financial performance Show …. (a higher) cause!
- 9. Happiness - Our higher cause! HappiestMinds –Confidential Our Mission: Happiest People. Happiest Customers. S M I L E S haring indful ntegrity earning xcellence ocial Responsibility Our Values: Happiness is the meaning and the purpose of life the whole aim and end of human existence - Aristotle
- 10. Brand is not lipstick Happiest Minds – Confidential Source:Rogerdahl@aol.com
- 11. Happiest Minds – Confidential Discussion with GPTW even before launch of the Company Happiness Manifesto Brand is not lipstick Practice Areas Measurement : • Happiness People Pulse • Touchstones
- 12. Happiest Minds – Confidential TBD Technologies Analytics Cloud Security Unified Communications Social Computing Mobility BMP & Workflow Brand is not lipstick Analytics Cloud Security Unified Communications Social Computing Mobility BPM & Workflow
- 13. Brand rituals Happiest Minds – Confidential
- 14. Brand rituals Happiest Minds – Confidential
- 15. Our brand rituals Happiest Minds – Confidential Today, I am grateful for……
- 16. Create your brand fuel Happiest Minds – Confidential
- 17. Happiest Minds – Confidential Brand fuel Chobani’s yogurt to recipes Oreck flooring styles to cleaning
- 18. Happiest Minds – Confidential Success Stories Whitepaper Articles BlogsVideos Our brand fuel Industry Analysts and Influencers
- 19. Our brand fuel Happiest Minds – Confidential Tweet your horn! Gamified Neural Orbit – Our Thought Leadership program
- 20. Booster shots Happiest Minds – Confidential The Book-Burning Campaign That Saved a Public Library Branson blog on InMobi's Tewari goes viral
- 21. Be a story teller Happiest Minds – Confidential
- 22. Thank you ! Happiest Minds – Confidential The journey continues…