1. Mobile2win – Mobile Marketing Case Studies on
Voice, WAP, APP & SMS.
August 2012
2. Group Companies
With a wide gamut of VAS companies under one roof, Mobile2win is a one stop shop for all
Mobile Marketing requirements.
3. Bajaj Finserv
• Mobile2win has created a WAP destination for Finserv customers , dealers and agents
to log on to WAP and access their portfolio and make payments.
4. Mobile Apps for Bajaj Finserv
On device portal will sit as a widget on the customers, agents and dealers handset and will allow
them access to data at any given point of time.
B2C App (Experia )for Bajaj B2C App for Bajaj Finserv dealers
Finserv customers likes Vijay Sales, Croma etc
5. Bajaj Finserv
Voice Solution for Bajaj Finserv
• Mobile2win powers the IVR platform on voice
for Bajaj Finserv customers
•IVR operates in 12 different languages.
•Once the users calls the IVR, he needs to go
through the verification process
• Post that his/her loan accounts get linked with
their portfolio.
•Customer can choose the services from the
voice prompt played, including payment. 18002094151
• On an average we receive close to 6k calls per
day.
•During peak season traffic goes upto 10-12K
calls per day.
6. The Mobile Store
Developed the App store for The Mobile Store
•Application Store, for one of India’s largest national chain of
multi brand & multi services outlets in the organized telecom
retail space , The Mobile Store.
• The Application would allow its user to download content, pay
online using In-App payment gateways, recharge accounts &
much more.
• Platforms covered : BB, Android & Symbian.
7. TaxiGuide
Created a Mobile WAP site for TaxiGuide
•A mobile WAP site is being designed for TaxiGuide. This
WAP site enables its user to book cabs from their phone.
• The user has an option to select whether he wants to
book a cab for intra city or inter city travel.
• A Payment Gateway integrated within the WAP to
make payments.
8. Bosch
Mobile WAP site for Bosch
•Using this WAP Site, a user can go through the
entire catalogue of Bosch category wise.
• User can punch in details WRT the make of his
car & go through the various offerings Bosch has
with those regards.
9. Bosch
Developed a Mobile Application for Bosch
• The application is developed across all platform
including I Pads & Tablets.
•This Bosch Application helps its user to locate the
nearest Bosch dealer by selecting State & City
details.
•This App also gives you car maintenance tips &
Bosch Product portfolio.
• Using this App, the user can also set a reminder for
the next scheduled service date.
10. Taxsmile
Developed an app for Taxmile for filing
returns
• Taxsmile Application helps its user derive to Tax
liabilities by punching in relevant details in the
fields mentioned in the App.
• The user can also click snaps of the necessary
documents there are required for tax filing & can
submit them directly onto the Taxsmile
server using this App.
• An App helps its user saves time
purely basis its functionality.
11. Hemisphere Sales Inc
Developed a Mobile App for Hemisphere
• Using an app customer post punching his user
credentials it identifies user & showcases him
the apparel catalog based on his customer type.
• The user is able to browse the catalog, place
orders, make payments & track his shipment using
this app.
•It one of its kind initiative in the US
& Mobile2win is providing end to end
solutions for this project.
12. Ceat
Mobile and Online Game with Facebook Connect
Creating a mobile game , a replica online game & connecting it on Facebook, thereby creating a 360
degree game for CEAT leading along with game promotion.
Execution
•Mobile game
•2D Online game
•Facebook Page integration
•Facebook Flash Game
•WAP Site – Production, Hosting, Maintenance
•Game Promotion (WAP Banners)
•Viral -Scores from the mobile game & Facebook gets uploaded to Ceat wapsite
Results
•There were 5000 downloads within 2 days of the launch of the game.
14. Suzlon – PALs Initiative on mobile
Brief :
Suzlon started the initiative called Pure Air Lover’s
Society (PAL) to create awareness about green
revolution. The objective of the campaign was to drive
in registration and with every registration a single
plant will be planted by suzlon.
The new initiative was covered across all medium like
TVC, Print ads and Digital.
Mobile Execution:
• M2W created a mobile site for Suzlon, m.pals.in
which had PAL manifesto and a section for
registration.
• On an average more 3800 registrations happens per
day.
15. Bajaj Allianz
Developed a Tax Calculator:across all
Platform.
•Unlike the traditional methods of generating leads, a mobile
application was created.
• User needs to punch in his basic details like age, gender,
mobile number etc
• Data gets captured on the back end which can be used as
lead generating tool.
• Screen flashes with desired result.
16. Pizza Hut
Created a WAP site with Social
media connect
•As cricket is the religion in this part of
world, Pizza Hut wanted to capitalize on the
world cup fever.
• WAP destination with face book connect is
created, allowing the users to participate
and win free meals every day during the
matches once the batsman crosses 99 runs.
•To get traffic, banner was run on ad
network of Mobile2win.
17. MTR
On Pack Promotion for MTR with Voice
call
•On the purchase of select MTR products, the
customer gets a Unique code which is printed on the
pack.
•The user has to sms MTR<space>Unique Code to
58558.
•Our mechanism checks for the unique code & incase
its valid, sends out an auto reply to the user.
•A Randomizer is then used to select winners
•A physical calls are made by agents to inform
participant about their gratification.
18. Vanish Ringtone on 58558
•Vanish Jingle was converted into a ringtone & hosted onto Mobile2win’s server.
•A Call For Action (CFA) was heavily promoted through TVC’s & Print Ads where by user had to
sms VANISH to 58558 to receive the ringtone for free.
•Once an active GPRS user sms VANISH to 58558 a response message was sent with a URL.
•On clicking the URL the ringtone was downloaded onto the phone. T
•This was a special HOLI offer.
19. Check it out for yourself
To download the latest Apps developed by Mobile2win in the recent past,
click onto the link below using your mobile handset or tablet :
http://portfolio.apps.netbiscuits.com/Dummy.aspx