baby products by amit

1. BABY PRODUCT: SHAMPOO
PREPARED BY:-
• AMITSINH VIHOL
• (MBA PHARMA-I)
• KSV MBA PHARMA.
• Roll No-41

2. BABY SHAMPOO………

3. JOHNSON'S BABY SHAMPOO
• American MNC- founded in 1886
• Manufacture- Medical devices, Pharmaceutical and
Consumer packaged goods .
• The corporation includes some 250 subsidiary
companies with operations in over 57 countries and
products sold in over 175 countries.
• Johnson & Johnson had worldwide pharmaceutical
sales of $65 billion for the calendar year of 2011
• Key Products- Band-Aid, Tylenon, Johnson’s Baby
products, Neutrogena skin and beauty products, Clean
& Clear, Acuvue contact lenses.

4. JOHNSON'S BABY SHAMPOO
About the Product
• Soap free, hypoallergenic, and dermatologist tested
• Baby Shampoo with mild, tearless formula
• As gentle to the eyes as pure water
• NO MORE TEARS formula rinses quickly and easily
• Leaves hair smelling fresh, and looking beautifully healthy and shiny

5. JOHNSON'S BABY SHAMPOO
Ingredients
• Water
• Cocamidopropyl Betaine- surfactant
• PEG-80 Sorbitan Laurate- surfactant
• Sodium Trideceth Sulfate-cleansing agent
• PEG-150 Distearate-thickener and emulsifier
• Fragrance
• Polyquaternium-10-conditioning, moisturizing
• Tetrasodium EDTA- chelating agent
• Quaternium-15-preservative
• Citric Acid- Helps adjust pH levels
• Yellow 10 and Orange 4

6. JOHNSON'S BABY SHAMPOO
Products
1. Johnson’s Baby Shampoo
2. Johnson’s NATURAL Baby Shampoo
3. Johnson’s Baby Shampoo with Natural Lavender
4. Johnson’s NO MORE TANGLES Shampoo
5. JOHNSON'S NATURAL Kids 3-in-1
(Shampoo, Conditioner & Body Wash)

7. JOHNSON'S BABY SHAMPOO
Packaging and Pricing
• 60ml…….48Rs
• 100ml…...78Rs
• 200ml…...150Rs
• 475ml……290Rs

8. JOHNSON'S BABY SHAMPOO
Marketing
• Umbrella Branding/family branding-Different products
having different images are put together under one major
brand or parent brand and are marketed by the firm.
• E.g.-Johnson & Johnson sells baby care products under the
Johnson's brand name — Johnson's Baby Powder,
Johnson's Baby soap, Johnson's Baby Shampoo etc.
• Benefit-
Promotion is very cheap and easy,
For all the different products and services, advertising,
promotion can be combined
Launching of a new product under umbrella gains
recognition easily.
• Disadvantage-
negative publicity for any product or even new product it can
affect the other brands.

9. JOHNSON'S BABY SHAMPOO
Competitors
• Pigeon - Baby Shampoo(110Rs/100ml)
• Himalaya - Gentle Baby Shampoo(77Rs/100ml)
• Farlin - Baby Shampoo(110Rs/100ml)
• Galenco - Baby Shampoo(125Rs/100ml)