1. The document lists the top 20 most valuable brands in the world for 2011-2012. Apple is ranked number 1 with a brand value of $153 billion, followed by Google and IBM. 2. McDonald's, Microsoft, Coca-Cola, AT&T, and Marlboro round out the top 10. China Mobile, General Electric, ICBC, and Vodafone are also in the top 20. 3. The brands represent industries including technology, food, telecommunications, banking, and tobacco and span both American and international companies.