Consumer behavior

PharmaSim CONSUMER BEHAVIOR Consumer Product & Brand Management Marketing 3349

Segments Related to Consumer Needs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Product Factors Related to Consumer Needs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Efficiency Index Net Income ___________________________________ Advertising + Sales Force + Promotional Budget Cost Dollars

Consumer Purchase Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Awareness ,[object Object],[object Object],[object Object],[object Object],[object Object]

Intention to Buy ,[object Object],[object Object],[object Object],[object Object],How much value is the product perceived perceived to offer, relative to competitors?

In-Store Attractiveness ,[object Object],[object Object],[object Object],[object Object],[object Object],Is your brand losing or gaining sales based on influences at point-of-purchase?

Purchase ,[object Object],[object Object],+ Availability May Be a Constraint

Usage / Satisfaction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Satisfaction = Realized Value - Expected Value

Repurchase ,[object Object],[object Object],[object Object],[object Object],[object Object]

Consumer behavior

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Consumer behavior