1. September 2, 2009
Sample Project Deliverables: Creative &
Experience Design and Project Management
Microexcel, Inc.
Created by Steve Haak
September 2, 2009
© 2009 Microexcel, Inc. Confidential and Proprietary.

2. September 2, 2009
Sample Deliverables
Creative and Experience Design
Project Management
© 2009 Microexcel, Inc. Confidential and Proprietary.

3. September 2, 2009
User Persona
User personas act as experience guidelines that help us validate and prioritize site features and functions.
Personas are narrative descriptions of key site users that include characteristics, critical needs, tasks, goals,
and values.
© 2009 Microexcel, Inc. Confidential and Proprietary.

4. September 2, 2009
Feature Inventory
The feature inventory helps us categorize and organize site features and will help the team build
consensus by providing a framework and rationale for evaluating the benefits of including particular
features.
© 2009 Microexcel, Inc. Confidential and Proprietary.

5. September 2, 2009
Design Directions (Moodboards)
Creative examples and explorations that help guide, develop and
define the creative look and feel of the site
© 2009 Microexcel, Inc. Confidential and Proprietary.

6. September 2, 2009
Site Map
Visual representation of site architecture – page level
© 2009 Microexcel, Inc. Confidential and Proprietary.

7. September 2, 2009
Page Schematic
aka “Wireframes” – a blueprint of the pages, functions, and
interaction of the site at a page level
© 2009 Microexcel, Inc. Confidential and Proprietary.

8. September 2, 2009
Page-Level Designs
aka “design comps” or “mockups” – what the actual pages
will look like
© 2009 Microexcel, Inc. Confidential and Proprietary.

9. September 2, 2009
Functional Specification
Technical document that describes how user interactions will
function on the site
© 2009 Microexcel, Inc. Confidential and Proprietary.

10. September 2, 2009
Technical Specification
Technical document that describes the data model, schema, site
environment, development technologies, and requirements
© 2009 Microexcel, Inc. Confidential and Proprietary.

11. September 2, 2009
Style Guide
A creative document derived from the creative brief, brand guide, and
mood board – instructional guide for creative elements of the site
© 2009 Microexcel, Inc. Confidential and Proprietary.

12. September 2, 2009
Sample Deliverables
Creative and Experience Design
Project Management
© 2009 Microexcel, Inc. Confidential and Proprietary.

13. September 2, 2009
Project Management
Sample Weekly Status
Report (WSR) with “traffic
lights”
© 2009 Microexcel, Inc. Confidential and Proprietary.

14. September 2, 2009
Project Management
Sample documents and views for micromanaging the project used
by the PM and team leads
© 2009 Microexcel, Inc. Confidential and Proprietary.