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Enhancing prosperity while 
avoiding the mistakes of the west 
Mark Goyder 
Founder Director Tomorrow’s Company 
www.tomorrowscompany.com 
India Competitiveness Forum 2014
‘Today’s peacock is tomorrow’s 
feather duster’
How do we see business ? 
 Motivation – money or more? 
 Markets – master or servant? 
 Business – part of/apart from society? 
 Value – zero or positive sum game? 
 People – whole or in part?
What does the research tell us? 
OR
The golden thread of stewardship 
The active and responsible 
management of entrusted 
resources now and in the 
future, so as to hand them 
over in better condition
Government and regulation 
 Sanskar – inculcate responsibility don’t 
impose more rules 
 Entrepreneurs 
 Well stewarded companies 
 The golden thread of investor 
stewardship 
 Reward owners and tax traders
Enhancing prosperity while avoiding the mistakes of the west

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Enhancing prosperity while avoiding the mistakes of the west

  • 1. Enhancing prosperity while avoiding the mistakes of the west Mark Goyder Founder Director Tomorrow’s Company www.tomorrowscompany.com India Competitiveness Forum 2014
  • 2. ‘Today’s peacock is tomorrow’s feather duster’
  • 3. How do we see business ?  Motivation – money or more?  Markets – master or servant?  Business – part of/apart from society?  Value – zero or positive sum game?  People – whole or in part?
  • 4. What does the research tell us? OR
  • 5. The golden thread of stewardship The active and responsible management of entrusted resources now and in the future, so as to hand them over in better condition
  • 6. Government and regulation  Sanskar – inculcate responsibility don’t impose more rules  Entrepreneurs  Well stewarded companies  The golden thread of investor stewardship  Reward owners and tax traders