Approaching the famous and hyped lovers day, there are many brands that have been using the power of this day to promote their product/service. The Valentines week seems to be the right time to actually launch impactful and effective social media campaigns that could essentially work in favor of the brand

1. Michael Kors – Falling In Love

2. Approaching the famous and hyped lovers
day, there are many brands that have
been using the power of this day to
promote their product/service. The
Valentines week seems to be the right
time to actually launch impactful and
effective social media campaigns that
could essentially work in favor of the
brand.

3. Social Media proves to be the one
platform that can easily encompass all
promotional activities with grace and
provide brands and its users a place to
meet and carry out effective business. If
we talk about the Valentine‟s Day in
particular, lifestyle brands like Michael
Kors can use this opportunity and carve it
in a way that it proves to be beneficial and
at the same time helpful.

4. The brand Michael Kors launched a
campaign using the hashtag,
#FallingInLoveWith. The motto behind the
campaign was to spark a dialogue with
consumers about what they are falling in
love with this season whether it is with
people, places or apparel – on its social
media networks and through email and
mobile marketing. Michael Kors‟
#FallingInLoveWith hashtag effort taps into
passion and emotive marketing while
simultaneously advertising products.

5. The campaign has already gone viral on
Twitter and Instagram where users are
commenting using the hashtag.

6. Throughout February, the Kors brand will
foster online discussions with consumers
about the people and places that they fell
for this year. Of course this will also
include things that they have or had their
hearts on. On Twitter, the Kors team will
partner with Marie Claire and Neiman
Marcus to co-host a live chat series, the
first chat session of which began on
February 6. Although this is an entirely
new vision, the campaign has started to
build a buzz on the social media and that

7. Michael Kors is also attempting to bridge
the gaps between the channels with an instore component: 20 branded stores will
have a special window display for the
Valentine‟s Day campaign. This will in itself
build the initial framework and take the
campaign to a varied height.

8. Kors will also be launching special
features on its “Destination Kors” blog
and Pinterest page. The designer‟s ecommerce site is in on the love-fest, too,
with a specially-curated „Falling in Love‟
lookbook, complete with practical tips like:
“Move all the sparkly stuff to the front of
your closet”.

9. The campaign in itself seems to be a
huge success, it is new and fresh and
people like when they are asked about
what they like and what they dont. „It‟s a
full-blown campaign that ties personal
experiences with the brand in a fun way.‟ It
shall raise above the expected bars and
provide great benefits and a successful
campaign altogether.

10. Rajat Garg (CEO)
rajat@socialappshq.com
+91 995 808 3052
http://www.socialappshq.com