There is so much traffic over the internet that most of the brand entities are lost in the rush. They fail to establish an identity for themselves. In this very respect, many such platforms are gaining momentum to participate in the rat race and sway away users from the functioning and crowded websites.

1. Pinterest Marketing
There is so much traffic over the internet that most of the brand entities are
lost in the rush. They fail to establish an identity for themselves. In this very
respect, many such platforms are gaining momentum to participate in the rat
race and sway away users from the functioning and crowded websites.
Platforms like Tumblr, Pinterest undoubtedly carry a lot of potential, with
time users are realising the benefits and features that these social networking
platforms can offer and are being lured towards them to a varied extent.
According to a survey conducted on the social media, facebook is losing the
charm it once held that attracted people towards it. Many new platforms
have crept in with the dream of taking its place and you never know, they
might just be successful.

2. Pinterest is definitely a website which has many valuable features to provide
its users with pictures and images given the prime most concern here.
Reports derived from comScore (an American Internet analytics company)
says that by January 2012 Pinterest had 11.7 million users that increased to 25
million by the end of 2012. As per Reuters and comScore, in July 2013 the
website had 70 million users and the count is still exceeding exponentially.
Following are the reasons that portray how Pinterest is all ready to kill the
traffic of all other platforms.
1. Visual Content
What pleases the eyes appeals to the mind itself. Pinterest’s biggest merit is
the concept with which it is created. It consists of boards similar to bulletin
boards where users can pin/upload images and pictures. This is one of the
most effective and innovative feature that is offered to the users. Especially in
the case of brand management, managers wish to showcase their products in
a way that maximum interest is directed towards the pictures. No doubt,
other platforms also allow uploading images but the attention shifts towards
quality posts and comments rather than these pictures.
A pinterest board looks like this, here you can pin up images that pertain to
your brand and eventually showcase all your products from which users can
choose and select. Giving much emphasis to pictures and images, Pinterest is
ruling the social media marketing domain when it comes to showcasing of
products effectively.

3. .
2. User Friendly
This platform consists of unique features that adds on to the reasons that
make it successful and different. Apart from that, it is easy to incorporate the
features in your account. Creating boards and pinning images is a very easy
task on Pinterest and requires no technical skills.

4. 3. Apt for marketing
Brand are using the social media as the most impactful weapon to market the
products and generate traffic. Pinterest allows status updates, posts,
comments just like any other platform; Facebook Twitter etc but huge
emphasis is laid on creating a board on Pinterest and correspondingly pinning
up images. It creates a sort of online portal for the brand as all products are
properly displayed with the price and other details in description tab. The
reach of such marketing tools is any day larger than that of simple posts and
comments .

5. 4. Demographics
If we take a close look at the statistical data presented below, we can easily
analyse that Pinterest is growing at a faster rate. Daily sign ups are increasing
and the platform is being preferred by users as it is giving them better
mentions on the web, marketing is done easily. The number of visitors is
increasing and the time spent by each individual is also large.
5. Customer oriented

6. The platform has kept in mind the minutest details. Its founders have made
sure that brand managers face no difficulties in marketing their brands over
here. Whether it is seeding in the initial phases, generating traffic or gaining
profits, all is easily done on this platform. Pinterest is designed in a way that
its customers face no problems and nor do the users find it unfriendly to use.
Pinterest marketing is growing at a steady rate, in the short span of time it
has garnered a lot of traffic and has brought into light some new brands.
Moving at this pace, Pinterest is sure to attain great heights and may pose a
serious threat to its competitors in the times to come.
Visit: http://www.socialappshq.com/blog/2013/09/03/benefits-of-pinterest-marketing/
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