2. About us
• Management: Extensive mobile & telecom experience
• operating Nov 2008
• Working with a leading RF lab
• Funded by Israeli, US & Canadian private investors
• Patent pending technology
• Participating in cellular radiation research (US)
• Platforms supported: BlackBerry, Android, iPhone (soon…)
| Carmel Ventures 14.01.11
4. tawkon is a unique approach to handling public concerns of mobile
radiation
| Carmel Ventures 14.01.11
5. tawkon is a unique approach to handling public concerns of mobile
radiation
reduce exposure… without reducing usage
Drive Safely Eat Wisely Talk Responsibly
| Carmel Ventures 14.01.11
16. Building tawkon for iPhone: outline
• Parallel Processes: Development vs. DesignScope Refinement:
Early Documents -> Application MapUser Flow
ReviewSchematic DesignVisual DesignDevelopment Team
Integration
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17. Parallel Processes: Development vs. Design
Brand Scope User Flow Schematics Visual Production
Identity Refinement Review Design Design
Initial PDR / PDR / Infra / BL UI Dev. &
Prototyping MRD MRD Final Prototype Mockups Integration
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18. Parallel Processes: Development vs. Design
Brand Scope User Flow Schematics Visual Production
Identity Refinement Review Design Design
Initial PDR / PDR / Infra / BL UI Dev. &
Prototyping MRD MRD Final Prototype Mockups Integration
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19. Brand Identity
• Defining the brand & product look & feel
• Choosing the top messages to consider in the following
processes
Outcome:
• LogoVisual languageProduct guidelines
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20. Parallel Processes: Development vs. Design
Brand Scope User Flow Schematics Visual Production
Identity Refinement Review Design Design
Initial PDR / PDR / Infra / BL UI Dev. &
Prototyping MRD MRD Final Prototype Mockups Integration
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21. Scope Refinement / User Flow Research
S. Jobs: I'm actually as proud of the many
things we haven't done as the things we have
done.
• Putting yourself in the user s shoes
• User interaction/scenarios analysis
• Focusing on the product core values
• Making tough decisions
Outcome:
• Removed ~30% of planned features
• Detailed map of precise user flows
| Carmel Ventures 14.01.11 • Final PDR / MRD 21
22. Parallel Processes: Development vs. Design
Brand Scope User Flow Schematics Visual Production
Identity Refinement Review Design Design
Initial PDR / PDR / Infra / BL UI Dev. &
Prototyping MRD MRD Final Prototype Mockups Integration
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28. Parallel Processes: Development vs. Design
Brand Scope User Flow Schematics Visual Production
Identity Refinement Review Design Design
Initial PDR / PDR / Infra / BL UI Dev. &
Prototyping MRD MRD Final Prototype Mockups Integration
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29. Production & Dev. Integration
• Multiple iterations
• Getting the production items ready-made to
development needs
• Performance optimizations
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31. Building tawkon for BlackBerry: outline
• Main Task: Changing interaction - from touch to keyboardRetaining
the look & feel of the brandThe ProcessMinimal SchematicsVisual
DesignProductionIterative Integration
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33. Building tawkon for BlackBerry: outline
• Platform ResearchScope RefinementSchematic Design (revisiting
work from tawkon for iPhone)Visual Design (planning for good citizen
+ refining designs)
• Production
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34. Platform Research
• tawkon & nascent brainstormed possible implications of tawkon running in the
background
• Different behaviors interaction styles were considered
• New platform, new questions:
• How does the app interact with other apps?
• How do notifications look?
• Where are the settings ?
• Widgets ?
• What are the best practices?
• What are the platform guidelines?
Outcome: | Carmel Ventures 14.01.11 34
35. Schematic Design
Schematic designs were refined based on iPhone s to accommodate
background running, notifications, Android guidelines best
practicesSpecial care was given to being good citizen on Android,
as well as using native controls UI elements where possible.
• Outcome:Application full mapUI use cases mapMust have reference
for developer
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