I Created this PowerPoint For Entrepreneurs to Explain Them How to Leverage Digital Marketing Platforms for Startup Effectively. How to Create Good & Custom Content for Blogging? How to Increase Engagement & Followers? How to Measure Success of Digital Marketing Campaign? How to Identify Target Audience on Digital Platforms?

1. Digital Marketing for Startup
By @AmitHPanchal

2. Today We Will Discuss..
• How to leverage digital platforms effectively?
• How to generate good and custom content?
• How to increase engagement and followers?
• How to measure success of a digital marketing
campaign?
• How to identify target audience on digital
platforms?
• Viral marketing

3. How to leverage digital platforms
effectively?
• Google Analytics
• Content Creation
• Search Engine Optimization
• Social Media Marketing
• Reputation Management

4. Google Analytics
Have You Integrated Google Analytics on Your
Website?

5. Google Analytics
Dashboard

6. Google Analytics
All Traffic

7. Content Creation

9. Search Engine Optimization

10. On Page Optimization
• Website Audit & Analysis
• Keywords Research
• Title & Meta Tags Optimization
• Header Tags
• Image Alt & Title Tag
• URL Optimization (SEO Friendly)
• Content Optimization

11. Off Page Optimization
• Directory Submission
• Local Business Listing
• Social Bookmarking
• Article Submission
• Press Release Distribution (Free & Paid)
• Classified Submission
• Document Sharing
• Image Sharing

12. SEO Do's
• Get Backlinks from Relevant Sites
• Use Keywords in Your Titles, Meta
Descriptions & Body Content
• Become a Guest Blogger on Trusted &
Reputable Websites
• Learn from Your Competitors
• Remove & Disavow Bad Links
• Make Your Website Mobile Friendly

13. SEO Don‘ts
• Don’t Do Keywords Stuffing
• Don’t Use Hidden Text or Links
• Never Buy SEO Services From The ‘Offers’ You
Get by Email.
• Don’t Submit Your Website to over 1000
Search Engines.
• Avoid Irrelevant Links
• Don’t Build Backlinks only for Homepage.

14. Benefits of SEO
• Increased Website Traffic
• Return on Investment
• Cost Effective
• Increased Website Usability
• Brand Awareness
• Improve Search Engine Rankings

15. Social Media Marketing
• One of the most popular ways to promote content and
influencers.
• Choose the Right Social Media Platform.
– Facebook
– Twitter
– Linkedin
– Google+
– Instagram
– Youtube
• Best Day & Time to Post
• Creating & Using an Influencer List

16. Best Practices for Social Media
• Follow Back & Interact
• Keep the Social in Social Media
• Keep it Short
– Tweets containing less than 100 characters receive
17% higher engagement
• Don’t Over Share
• Respond to Negative and Positive Feedback

17. Reputation Management

18. How to generate good and custom
content?
• Create Original Content
• Always Focus on Creating Attractive Headlines
– 80% of People Will Read Your Headlines
– And Only 20% of Those People Will Read The Rest
of Your Content.
• Make Your Content Actionable
• Interview Someone

19. How to generate good and custom
content?
• Add relevant Images and Videos
• Share Your Success & Failures
– Write About Your Biggest Challenges & Lesson
Leaned.
• Track Trends
– Google Trends
– Facebook
– Twitter

20. How to increase engagement and
followers?
• Twitter & Facebook
• Start Tweeting & Follow Thought Leaders of
Your Industry.
• You Can Also Schedule of Your FB Post. (Daily
1-2 Post)

21. How to measure success of a digital
marketing campaign?
• Google Analytics
– URL Tracking
– Event Tracking
– Goal Conversions
• Facebook Insights
• Twitter Analytics
• Open Site Explorer

22. How to identify target audience on
digital platforms?
• Conduct market research
– Surveys
– Interviews

23. This is How I Support Startups..

24. This is How I Support Startups..

26. Hubilo
• Need to Improve Title & Meta Description.
• Custom 404 page is not found.
• Robots.txt is missing.
• W3C Validation (47 Errors & 8 Warnings)

27. Yoloperks.com
• Sitemap.xml is missing
• Title & Meta Tags Optimization.
• Image Optimization
• Canonical Issue
• Image Optimization

28. Almashines.com
• Add more content on your website.
• Title & Meta Tags Optimization
• Social Media Presense
• Replace Ajay Srinivasan with Sampath Iyengar
(Testimonials)

30. Thanks!

31. Feel Free to Contact me..
• Email: amithpanchal@gmail.com
• Mobile: 9328265452
• Twitter: @AmitHPanchal
• Facebook: /AmitPanchal
• Linkedin: in/amithpanchal
• Blog: AmitPanchal.com