I composed this brief introduction to Amazon's crowdsourcing tool, Mechanical Turk (AMT), at the request of a professor who advocates AMT for marketing research.

1. Introduction and Applications

3. Designing HITs

4. Controlling for quality

5. Fine print

6. Research with AMT

8. Designing HITs

9. Controlling for quality

10. Fine print

11. Research with AMT

13. https://www.mturk.com/

14. Workers get paid to answer stuff.

15. Requesters pay to ask stuff.

17. subject pool size

18. subject pool diversity

19. faster theory/experiment cycle* Mason, W. and Siddarth, S. 2009. “Conducting Behavioral Research on Amazon’s Mechanical Turk.” Yahoo! Research.

21. Designing HITs

22. Quality assurance

23. Fine print

24. Research with AMT

26. keywords

27. expiration date

28. reward

29. time allotted

30. worker qualifications

31. location

34. Designing HITs

35. Quality assurance

36. Fine print

37. Research with AMT

41. location

42. approvals (percentage or number)

44. Designing HITs

45. Quality assurance

46. Fine print

47. Research with AMT

49. Amazon collects 10% of any bonuses you grant

50. Payment to Workers can be in money or Amazon creditYou’re ultimately only charged for approved HITs, but you’re liable for the amount equal to whatever 100% approved HITs would cost. You’ll have to deal with tax stuff if Workers do enough work for you to meet the IRS threshold for taxable income. Click for prepaid terms and tax information.

53. registration at another site

54. downloading of softwareClick to view complete policies.

56. Designing HITs

57. Quality assurance

58. Payments

59. Research with AMT

61. anchoring – “African countries problem”

64. lots of Indians

66. Designing HITs

67. Quality assurance

68. Payments

69. Research with AMT

71. Videos & Webinars